My Store is not converting, please help!

[LarosierPrints]

Hi, 

We are working so hard on our website (complete novices) and we have seen an increase in visitors; organic, google ads & Pinterest however we are not seeing conversions inline with the increased flow.  I wonder if you could take a look and be blunt and honest with us as to where we are going wrong and what we can do to improve. We have little to no budget for investment so really appreciate your time and honesty here. 

We are at the stage of giving up but with all our effort that would be awful. We really believe in our little business and it means the world, so please do not hold back - we are very grateful.

Our store is www.larosierprints.co.uk. 

Thanks 

Sam

[LarosierPrints]

Thank you for your kind words of encouragement! They are definitely needed right now 🙂

Please advise if there is anything I need to do this end. We really appreciate your input and time!

Sam

[LarosierPrints]

Our platform is Shopify, www.larosierprints.co.uk. We use a theme called Studio, version 15.2.0.

We have some basic custom coding for appearance mainly and a number of apps that I assume will code back end, page builders, reviews etc 

I hope this helps 🙂

[LarosierPrints]

Thank you for doing that! We have recently revamped but are certainly not against a re-revamp if that is what it takes, do you have any specific suggestions? SERP is a nightmare since the "revamp" our google listing is all over the place, we have resubmitted a site map but otherwise cant find a quick fix. Again open ears for any and all suggestions! Thank you!

[Rossie_G]

Hi there, 

First off, I really admire your determination and passion for your business—it's clear that you're putting in a lot of effort, and I completely understand how disheartening it can be when you're seeing traffic but not the conversions you'd expect. It's great that you're reaching out for feedback, and I'll definitely do my best to provide honest, actionable recommendations to help you improve.

I’ve taken a look at your website, and here are a few key areas where I think you can make some improvements to increase conversions:

1. First Impressions Matter (Website Design/UX):

Your website needs to immediately communicate what you offer and why customers should care. Here are some suggestions:

• Clear Branding and Unique Selling Proposition (USP): On your homepage, make sure that your USP (what makes your prints unique or special) is very clear. This should be right at the top of your page, so visitors don’t have to dig to understand what sets you apart from competitors.

• Improve Navigation: The website's navigation is somewhat crowded. You might consider simplifying it and making it more intuitive for visitors. For example, categories or themes that make browsing easier (e.g., "Shop by Style", "Shop by Room" or "Shop by Artist").

• Visual Appeal: Your prints are beautiful, but the product images could be larger or more prominently displayed to showcase them better. High-quality images that highlight the details of the prints will help convince potential buyers of their value.

2. Product Pages – Clarity and Persuasion:

The product pages are really important in getting people to click that "Add to Cart" button. A few key suggestions here:

• Product Descriptions: They could be more detailed, emphasizing not just the product, but also the emotional appeal. For example, tell the story behind each print, the inspiration, or the quality of materials used. Buyers want to feel the experience and value in their purchase.

• Social Proof: Incorporate customer reviews or testimonials if you can. It’s a huge trust factor. If you don’t have many reviews yet, even showcasing a few positive social media mentions or photos can help.

• Call to Action: The “Add to Cart” button could be more prominent. Consider making the button larger, or using a more contrasting color to make it stand out.

These are few on what I have been able to point out regarding your store and i'd be happy to further analyze and give you recommendations that will boost your store sales.

[LarosierPrints]

Thank you so much for your thoughtful response and your time, it really is much appreciated. We will take on board your points as we continue to edit and keep pushing (for now at least). I want to be really honest, as per my initial post we do not have any budget and unfortunately this post resulted in mostly unsolicited contact via website, email and social media from people looking for customers for their businesses, e.g. marketing, Conversion specialists etc. I am fully on board with them pushing their business as we try to push ours, however I don't want to waste anyone's time here. I wish we could afford you all, I really do, but unfortunately we cannot. We had hoped to speak to others in a similar boat to find out what they had tried, what had worked and what hadn't but unfortunately that has not been the case. However, your advice Rossie G, was invaluable to us, thank you again for being honest and helpful and generous with your time and effort.  If and when we do have a budget I will find you first as instead of trying to sell us something you showed up and proved your value 🙂  

[Upsellise]

Hi,

Your store looks fantastic, here are a few suggestions:

• Google Analytics & Hotjar – Use these tools to monitor visitor behavior and understand how users interact with your site.
• Traffic Sources – Check which channels (social media, search engines, ads, etc.) are driving the most traffic to your store.
• Drop-off Points – Identify where visitors are leaving your site without purchasing, then work on optimizing those pages to improve conversion rate.

Best regards,

Upsellise