My shop has been open for a couple of months now and I’ve yet to make a sale. I’ve lowered my prices and do lots of marketing posts on Facebook, Instagram and Pinterest. My traffic numbers are climbing slowly but no one’s buying anything. Help!!!
Thanks for reaching out to us about this. It can be really daunting to increase traffic to your store and even more so when you want those visits to convert.
First off, I would say that lowering prices doesn't necessarily mean you'll increase conversion. If you are confident in your pricing strategy and have done a thorough market analysis, your prices do not need to decrease to convert visits.
Converting sales has more to do with the presentation of your product/shop online and the marketing you're doing to advertise your business. Can you tell me more about the products you're selling?
In the meantime, I encourage you to take a look at this great blog post on conversion rate optimization (CRO) and which marketing tactics you can replicate to increase this rate. It's awesome that you're increasing traffic to your store, but a good CRO strategy will help you convert those visits into sales.
Look forward to chatting more about this.
Holly | Social Care @ Shopify - Was my reply helpful? Click Like to let me know! - Was your question answered? Mark it as an Accepted Solution - To learn more visit the Shopify Help Center or the Shopify Blog
It seems you might not be running paid online ads. Using paid ads can indeed significantly boost your traffic and potentially lead to more sales. However, it's crucial to strike a balance between the cost of advertising and its effectiveness.
As mentioned by other contributors, it would be helpful to take a closer look at your store to identify any potential issues and improvements that could enhance your sales and overall performance.