New Online Store - Need help with generating sales

[MyCC]

I developed my online store using a free Shopify theme 6 months ago. I am not generating sales. Can you give me some feedback on my store: www.mycustomcreation.com  What can I do? How can I improve SEO and conversions? Is there a theme better suited for displaying my products. 

[mageplaza-cs]

Hi @MyCC,

I'm from Mageplaza, a Shopify solution expert.

I would be glad to review your website and provide feedback on improving its performance. Below are some suggestions to your conversion rate:

1. Enhance SEO

Optimizing your web pages can significantly increase organic traffic, bringing more potential customers to your store. SEO is a powerful strategy for driving traffic to your Shopify website.
For a small e-commerce store, aiming for at least 1,000 visitors per month can help establish a stable sales flow.

Key elements to review include:

• Unique and descriptive title tags and meta descriptions for each page.
• Incorporating relevant keywords without overstuffing.
  For more tips on SEO, refer to Shopify’s SEO checklist to boost your online visibility and increase site traffic.

2. Adding promotional banner

You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers. Additionally, you should add ATC, Shop now or add to the wish list buttons to encourage customers to buy your products. Here is a reference:

3. Adding CTA Buttons to Featured products

You should add ATC or AT wishlist buttons to make it easy for customers to add items to their cart or wish list directly from product lists to streamline the purchasing process and improve conversion rates. Also, make pricing and promotional labels more noticeable to attract the attention. Here is a reference:

4. Improve search bar

Enhancing the search bar’s functionality with larger images and showing pricing can help users quickly find the products they are looking for, improving the overall shopping experience. Here is a reference:

5. Showing categories on the menu instead of Catalog 

By one click, customers will know what you are selling, which will improve the shopping experience. Like a reference below:

I hope my suggestions are helpful, feel free to give me any feedback. Good luck!