New product release best practices

[OnewordMerch]

Pondering best practices for releasing new product designs and curious what others do. Ideas firing right now:

1. Release immediately upon design completion, no specific rhythm

2. Release new products only on certain day of the week (e.g. like Tuesday was album release day in the 80s)

I see advantages and disadvantages in both. What's your approach?

[OnewordMerch]

Excellent insight. Thank you. Based on this, I've decided to have a go at a specific release day (Thursday, for starters) so I have time to prep/schedule teasers, aunch email, and social media posts.

My next question then revolves about how to make products visible to email subscribers on Wednesday before they're visible on site on Thursdays. That's the only scheduling hurdle that still mystifies me. Thx.

[OnewordMerch]

Thank you. Great ideas. Trying Option 1, but the hidden collection page is
returning a 404. Product is scheduled to launch at 5am Thursday morning
(per product listing under Products tab).

The custom collection page is ready and not linked to main navigation, but
it's blank.
https://onewordmerch.com/collections/the-four-faces-launch

Seems like setting each product page to launch Wednesday for email
subscribers will also make it visible for non-subscribers before Thursday's
public launch.

I get the intention here, but I'm not getting the backend to cooperate.