No conversion despite decent CTR

No conversion despite decent CTR

apahonline
Visitor
1 0 0

Hi experts!

My website is www.coastfloats.com and it sells high ticket product, which is high quality water floaties.

I have been running ads on Facebook and Instagram, using traffic as key objective, using interests such as pool party, swimming pool, yachting. The ads have a decent CTR of around 2.5% CTR but I have not been able to convert so far. 
I understand because a higher ticket product may be more difficult to convert but hope to see hoe I can increase my conversion through my ads? 

Reply 1 (1)

Website_Speedy
Shopify Partner
93 4 10

Hi,

It sounds like you’ve built a great brand and are driving solid traffic to your site! However, when selling high-ticket products, the conversion journey tends to be longer, requiring additional touchpoints and trust-building strategies.


One major factor that impacts conversion rates is website speed and user experience. Studies show that a 1-second delay in mobile load times can reduce conversions by up to 20% (Google). A fast, seamless shopping experience is critical, especially for luxury buyers who expect premium service from start to finish.


I checked your website on Google PageSpeed Insights, and your current performance score can be improved: Check your site’s speed here.


How to Boost Your Conversions:

  • Optimize Website Speed – Faster sites lead to higher conversion rates. Consider using a speed optimization tool like Website Speedy to enhance load times and improve overall performance.
  • Retargeting Ads – Since high-ticket items take longer to sell, use retargeting ads with testimonials, social proof, and time-limited offers to re-engage visitors.
  • Conversion-Focused Landing Pages – Ensure your product pages include compelling copy, high-quality videos, trust badges (secure checkout, warranties), and a smooth checkout process.
  • Lead Capture for Nurturing – Offer an exclusive guide, free shipping incentive, or discount code in exchange for emails, then nurture leads via email marketing.


Alternative, if you do not want to invest much time on optimizing yourself, you can try our speed optimization App is called Website Speedy that comes with 14 days trial. It will do the optimization automatically for you.

You can install here:- https://apps.shopify.com/website-speedy
(Disclaimer: We are the developer of this tool and are happy to answer any questions you may have.)

If this fixed your issue, Likes and Accept as Solution are highly appreciated.
Need help with optimizing the speed and performance of your website? Check out our app on Shopify App Store