No Conversion

[OddlyCollective]

Hi, I’ve started my my online store a couple months ago and beside putting a lot of efforts on ad and content, I’m still not able to have a higher conversion rate on my website, oddlycollective.shop. Any ideas or strategies that I can improve to get a better conversion rate?

Thank you,

[StudyStickers · Accepted solution]

Hi Oddly,

Without any offense meant - here are a few notes/thoughts while browsing the site.

- Somewhere on your home page, have a category carousel. Currently the only way to reach most products is to go via top menu. Ideally on your home page, within 1 mouse-wheel-scoll, I should be able to access most of your website via images.

- With each category page having 3-4 items, I'd suggest combining them into one. Have one "Jewelry" page which then has multiple sections, blocks and product carousels, so that every peice you sell can be seen on one page.

- Same with sunglasses, maybe put them all onto one page

- Add second images to mouse-over on the category pages. At the moment when I mouse over a product, it just zooms in every so slightly. You can set it so mouse-over changed to another image entirely from another angle, which increases engagement.

- Each product could also have a "Buy Now" button adding it directly to cart. As much as possible, you also want your Clicks-To-Purchase number to be as low as possible. At the moment its: 

1. Get to website.

2. Scroll, cant see categories, just trending items.

3. Scroll back up, Jewelry

4. Earrings

5. Earring of choice

6. Add to cart

7. View Cart

etc.

- Consider where it is cheap for you to post to and adjust your shipping options. Postage on an 18$ item of 11$ means I'm not buying that item. Either work part of the postage cost into the headline price or figure out a radius where its cheaper for you to post too and configure your settings to offer a lower postage costs to those areas.

- Might be very nit-picky, but the home page image seems slightly low res to me? Maybe the end of season sale font is just naturally a bit blurry. Maybe its just because its next to all the crystal clear fonts of all the links and website title and such.

- Maybe an "About" section somewhere just saying a tiny bit about what you do and where your based?

Hope some of that is helpful.

[OddlyCollective]

THANK YOU SO MUCH !!! 

[StudyStickers]

Happy to help. Best of luck with your e-commerce adventure 😄