No Orders Since I Moved to Shopify

[Plotto]

I really hope I did something wrong here and that it's all my fault!

My online shop has been on WooCommerce for about a year. I have been having consistent sales for the past few months.

I thought it's time for me to make the site more "professional" and I decided to give Shopify a shot. As a shop owner, I loved Shopify! Everything seems great!

When I moved my website to Shopify, I made a test order immediately and it worked. My payment went through and all was fine and I was sure it's safe to make Shopify go live. A few minute into the migration, I also saw one order from a an actual customer on Shopify.

Then on the day I migrated to Shopify, my shop was dead for 10 days. Not a single order! First time ever my shop gets no orders for 10  consecutive days in 2025.

Spoke to a good friend who is great at e-commerce and we made a few test orders and they all worked alright. We both decided this is probably just bad luck and that it is just a matter of time before the orders roll back in again.

Today I thought "enough is enough" and decided to run an A/B test and sent a promotional email to some of my customers and 5 minutes later, I had a sale.

Could this possibly be a coincidence? The WooCommerce shop is almost twice as slow as the Shopify store.

Any insights, please?

for A/B testing, I created

1-

This is the original store, now hosted on shopify. gets no sales

www.einfachschneiden.de

2- 

This is the old WooCommerce shop. Was working fine before moving to Shopify and today I brought it back to life and it got a sale immediately. I gave it a subdomain just for testing

http://classic.einfachschneiden.de/

Before we get the idea of SEO juice. I want you to know that both sites get absolutely no visits from Google. All my orders happen through email marketing. They have been consistent this month (regardless of where the shop was hosted)

[B__]

Hi Plotto, 

Do you sell international? By any chance, do you not have shipping rates set for some countries where you sell? This might cause people to don't see a shipping option upon checkout.

Do you have Google Analytics connected? Can you see if people drop out at crucial points?

We have done hundreds of migrations from WooCommerce to Shopify and this is the first time that I hear that Shopify performs worse than WooCommerce.

[B__]

FYI, at your checkout I see Germany and Switzerland (kein Österreich?) and only PayPal payments

[Plotto]

I only accept PayPal. This is how my shop has been operating for a year now.

And as for Austria, I never received a single order from there, so I decided not to create a market for it on Shopify.

[Plotto]

I only sell in Germany and Switzerland with no shipping fees. Nothing changed.

[B__]

Would you be willing to share some numbers? E.g. WooCommerce had 10+ sales per day, Shopify 0 sales in 10 days (this would be reason for concern). If we are talking minimal numbers like 5 sales per week, it's very difficult to compare. But with Google Analytics you might still be able to pinpoint any issues

[BiDeal-Discount]

Hi @Plotto 

Thank you for reaching out with your question — I appreciate the opportunity to take a look at your store: www.einfachschneiden.de.

After reviewing your site, I wanted to share a couple of suggestions that could help enhance customer trust and potentially improve your conversion rates:

1. Add Social Proof: Incorporating social proof, such as customer reviews, user-generated photos, testimonials, or trust badges, can greatly increase customer confidence when browsing your store. When potential customers see that others have had a positive experience, they're more likely to trust your brand and move forward with a purchase.

2. Leverage Product Bundling and Discounts: Consider using a bundle discount app such as BiDeal Bundle Volume Discounts or similar tools. Offering discounts on volume purchases or product bundles not only encourages customers to spend more but also increases perceived value, which can boost your average order value.

Let me know if you’d like help implementing these ideas or need further feedback — I’d be happy to support!

[Plotto]

Thank you very much. 

My WooCommerce shop that was driving sales had almost no reviews etc.

Also the same bundles are used.

[vicjay]

Hey! First off, respect for testing things out instead of just guessing — that already puts you ahead.

From what you said, this doesn’t sound like a platform issue (Shopify vs WooCommerce), since both test orders and a real sale went through fine on Shopify. And since you’re getting sales mostly through email marketing, not SEO or organic traffic, your platform speed or design likely isn’t the problem either.

Here’s what might actually be happening:

1. Link Confusion After Migration

If your email campaigns still had links pointing to the old WooCommerce URLs, people clicking them might have hit broken pages or dead links (or just not converted because they didn’t trust the new flow). Even a small change in product URLs, layout, or cart behavior can mess with conversions.

 Double check your email templates and automations. Make sure every link now points to the right product/page on the new Shopify store.

2. Trust and Familiarity

Customers sometimes trust what they’re used to. If they saw a new layout or checkout experience and weren’t expecting it, that could cause hesitation. Sounds minor, but it matters — especially for repeat buyers.

3. Tracking + Email Segment Issues

Your email list might have been segmented or triggered differently when you moved. If automations or flows (like abandoned cart emails, product recommendations, or broadcasts) weren’t set back up correctly after migration, your marketing engine may’ve quietly stopped doing the heavy lifting.

Recheck Klaviyo (or whatever tool you’re using) and make sure your Shopify store is fully integrated and all flows are running.

4. Coincidence? Kinda. But More Like Visibility.

That A/B test result shows your customers are still willing to buy — they just didn’t know what was going on. The second they got an email, boom, you got a sale. That’s not just luck — that’s proof your store was fine, but your traffic wasn’t being activated.

---

TL;DR

• Shopify isn't the issue.

• Your traffic didn’t know where to go.

• Fix your email links, confirm your automations, and re-warm your list with a campaign or two.

Give it a week of consistent email traffic to the new Shopify store with the links double-checked — and if it still stays dry, then we’ll dig deeper.

Let me know how it goes!

[Plotto]

oh I apparently have been sending emails normally while I was on Shopify. And actually all my emails are manually created. I have no automations. So, links are pointing to the right page.

You mentioned layout. I think this is an applaudable explanation, but I am wondering if this would kill the store like this completely,not just causing fewer sales? I was really getting no sales. Zero.

[bryan76]

how is the Shopify site getting traffic?  vs. the Woo site.  

[Nemanja_Janjic]

Hey!

Based on what you shared, here are a few suggestions that might help improve conversions on your new Shopify store:

1. Let visitors know it's a new site:
Add a small note or banner that says something like:
"This is our new site – what do you think of the new look?"

2. This helps returning customers understand the change and feel more comfortable.

Add trust badges (like TrustMark  )
Use trust badges such as secure checkout, free shipping, and money-back guarantee.
I also recommend adding a TrustMark badge — it shows visitors that your store is verified and builds instant credibility. Shopify visitors often hesitate with unfamiliar stores, and a visual trust signal can make a big difference.

3. Show customer reviews:
Reach out to past customers to leave a review. A store with no reviews feels untested — reviews create social proof and encourage purchases.

4. Improve your product descriptions:
Make sure your descriptions sound professional and well-written. Avoid anything that looks copy-pasted. Use proper formatting, clear bullet points, and highlight key benefits of the product.

Small tweaks like these can make a big difference.

Cheers,

Nemanja

[Wendell4]

Hi @Plotto

When I search your website on Google based on Germany region, I find out sth unusual in the search results. Here are the ideas I listed below, you can take a look and make them as a reference:

1. No store favicon. The store favicon is a part of your brand awareness establishment, which is very important. Please add it from Shopify Customize page properly, and it will be good for your sales in some ways.

2. You can add some trust badges on product pages, sometimes customers may feel not safe to make an order if they don't think your website has security.

3. Pay attention to the length of meta description content for some product pages, as they fail to display completely, and it will prevent visitors from knowing what you sell in detail and affect your sales and conversions in some ways.

[Jaron_Smith]

Hi @Plotto ,

If you're looking to boost conversions on your new Shopify store, I highly recommend trying the Wizio Bundle – Quantity Breaks app, it helps increase sales through smart bundling and quantity-based discount offers.

Its an easy-to-use Shopify app that allows you to:

• Offer quantity-based discounts

• Create attractive bundle offers

• Upsell and increase average order value

• Customize your offer designs to match your brand

It’s especially helpful for stores like yours that rely on direct customer communication, as it helps turn interest into action more effectively.

[Taras_claspo]

It seems like the issue might be due to the change in the user experience after migration. While Shopify is working well for you in terms of functionality, customers who are used to the WooCommerce setup may be hesitant to buy if the new store looks or feels different. Since you're getting sales from email marketing, it’s not a platform problem, but rather a visibility or trust issue.

Consider adding a banner to let customers know it’s a new site, and maybe test your emails with different subject lines or offers to increase engagement. Also, if you're not already using any automated flows, it might help to re-check your email list segmentation to ensure you're targeting the right customers effectively.

Best of luck, and keep testing!

[QuantityRaj]

Keep Big commerce. Do you really think its email marketing that getting the sales? I think it you have solid optimization in Bigcommerce. Same content with different coding is treated differently by Search Engine.