Solved

One Product Variant

Aep59
Tourist
8 1 0

I'm new to shopify and building a one product store using the Dawn theme. The product is a natural skin care treatment and available in a topical onitment, and a liquid spray. Should this be added to the store as a single product with a variant for the onitment or spray.  Or two seperate products with a listing for each?

Accepted Solution (1)

Ellie-BOGOS
Explorer
66 9 12

This is an accepted solution.

Hi @Aep59 😁

 

This is Ellie from BOGOS.io Free Gifts.

 

I think the two methods have their own benefits:

 

A product with 2 variants:

When to use: 

  • If the two variants (ointment and spray) are very similar, differing only in form.
  • Customers won’t be confused about the purpose and benefits of each form. Clear differentiation between the variants helps customers easily compare and make a choice on the same page.
  • You need more reviews for the product to build trust. Positive reviews can enhance in the overall product.

 

2 separate products:

When to use:

  • If you have a small number of products, 2 separate items create a more detailed and specific product page.
  • You are running distinct marketing campaigns for each form, making it easier to track performance and tailor messaging.
  • Negative reviews for one variant won’t unfairly affect the perception of the other variant.

 

In my opinion, a new store with a limited number of products should split variants into separate products as a short-term approach. However, having a product with two variants on a single page is often more effective and convenient, serving as a better long-term strategy.

 

I truly hope my recommendations help! 💓

 

If you find this helpful, appreciate if you could give me a Like or accept it as a Solution.

 

Wish you all the best with the business,

Ellie

BOGOS.io Free Gifts

If it is helpful, let me know by giving a Like or Accept solution.
Use BOGOS.io Free gift to create special promotions: BOGO, gift with purchase, product bundles on your store!
Have a nice day ^_^

View solution in original post

Replies 3 (3)

race_
Shopify Partner
3 0 0

How similar besides being liquid vs spray are the two items? If they are nearly identical but just liquid vs ointment, then 2 variants would make sense to me. That said, there might be a benefit for SEO to have two different product pages.

JuneN
Shopify Partner
97 4 30

Hi @Aep59,

 

Each method of listing has pros and cons. For a single product listing with variants:

  • Customers can easily see both options for your product, making it easier to choose.
  • Get unified reviews and ratings for both types of products.
  • Simplify inventory management.

For two product listings:

  • Run specific promotions or discounts on one product type without affecting the other.
  • Clear differentiation with a detailed description

Personally, I prefer to list a single product with variants; from the customer's point of view, it would be easier to view the product. The only concern you may have is separate types of promotion or managing orders. This problem can be easily solved using some Shopify plugins, like our product label app, where you can add a discount label and badge based on the variant. Our invoice app also shows variant metafields on documents.

If you find my suggestion helpful, please give it a like or mark it as a solution!
And discover more approaches to:
Streamline invoicing process Boost sales with labels & badges Add social proofs & create FOMO
Or get valuable updates and private deals regarding Shopify here.

Ellie-BOGOS
Explorer
66 9 12

This is an accepted solution.

Hi @Aep59 😁

 

This is Ellie from BOGOS.io Free Gifts.

 

I think the two methods have their own benefits:

 

A product with 2 variants:

When to use: 

  • If the two variants (ointment and spray) are very similar, differing only in form.
  • Customers won’t be confused about the purpose and benefits of each form. Clear differentiation between the variants helps customers easily compare and make a choice on the same page.
  • You need more reviews for the product to build trust. Positive reviews can enhance in the overall product.

 

2 separate products:

When to use:

  • If you have a small number of products, 2 separate items create a more detailed and specific product page.
  • You are running distinct marketing campaigns for each form, making it easier to track performance and tailor messaging.
  • Negative reviews for one variant won’t unfairly affect the perception of the other variant.

 

In my opinion, a new store with a limited number of products should split variants into separate products as a short-term approach. However, having a product with two variants on a single page is often more effective and convenient, serving as a better long-term strategy.

 

I truly hope my recommendations help! 💓

 

If you find this helpful, appreciate if you could give me a Like or accept it as a Solution.

 

Wish you all the best with the business,

Ellie

BOGOS.io Free Gifts

If it is helpful, let me know by giving a Like or Accept solution.
Use BOGOS.io Free gift to create special promotions: BOGO, gift with purchase, product bundles on your store!
Have a nice day ^_^