Optimizing AOV and Conversions on Shopify

[Mohsan852]

I’m seeing good traffic but struggling with increasing AOV and conversions. Any advanced strategies or tools you’d recommend for optimizing this on Shopify?"

[Yuparkoti]

@Mohsan852 

Increase average order value

— Dynamic bundles

— Tiered pricing

— Post-purchase upsells

— Gamified incentives

— Cart upsells

Improve conversions

— Smooth checkout process

— Targeted popups

— Social proof

— A/B testing

— Email retargeting

Resources

— Reconvert – Post-purchase upsells.

— OptiMonk/Wisepops – Smart popups.

— Yotpo – Reviews + loyalty.

— Klaviyo – Email automation.

— Hotjar – Heatmaps for insights.

Way forward

— Take it step by step (e. g. start with introducing tiers and making some adjustments in the checkout).

— Keep track of the average order value (approximately $85 for most cases and around $192 for the highest ones) and conversion rates (on average about 1.4%, but can reach up to 3.2%).

— Test every week, adjust using information obtained.

[Glo5]

You're actually not alone—many store owners face the same challenge: getting traffic but no sales. The truth is, running ads without properly optimizing your store is one of the most common mistakes. Without optimization, even if people are visiting, they may not be the right audience or your store might not be convincing enough to convert them.

Since you’re selling baby products, your storefront needs to immediately build trust and resonate emotionally with parents. That includes:

Clean and appealing design

Clear product benefits

Mobile responsiveness

Reviews or social proof

Easy navigation and

fast loading