Photo Ratio For Product Images?

[naruti67]

Hi everybody,

I'd appreciate your thoughts on this.

What is the optimal picture ratio to use when uploading product images to my store?

I started using photos with a 3x4 ratio, which I think looks excellent. But what is the optimal ratio to use so that other platforms (Facebook, Instagram, Google, Etsy) and ads display photos full screen and in the best possible way?

1:1 ratio?

What is the 2x3 ratio?

What is the 3x4 ratio?

I'd want to make a choice on this before I begin editing a slew of product mockups.

Thank you for your assistance!

[PageFly-Kate · Accepted solution]

Hi @naruti67 ,

This is Kate from PageFly - Landing page builder, I’d like to suggest this idea:

The optimal picture ratio depends on the platform you're using to display the images.

For social media platforms like Facebook, Instagram, and Etsy, a 1:1 ratio (square) is often recommended as it takes up more space in the feed and looks visually appealing.

For e-commerce platforms like Shopify and Google Shopping, it's recommended to use a ratio that closely matches the aspect ratio of the product being sold. So, the 3x4 ratio may work well for certain products, while the 2x3 ratio may work well for others.

[naruti67]

Thanks. It helped me a lot.