Please review my new website lukkydeals.com

[sreetirumannama]

How can I improve my website lukkydeals.com for sales. I have created this new Pets Online Store had no sales yet.

Please review and provide critical feedback to increase sales.

Regards,
Sree

[mageplaza-cs · Accepted solution]

Hi @sreetirumannama,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. 

Here are several recommendations to improve your conversion rate. 

1. Improving the speed and performance on Mobile and desktop. 

• I checked your website performance on PageSpeed Insights - a Google tool that measures the website performance and found that scores on mobile, where a high number of the traffic is coming from, is around 3x - pretty low while the performance score on mobile should ideally be above 6x.
• Also, on the desktop , the score is just around 5x while the expected score should be above 8x. 

• Slow loading speeds affect various aspects related to user behavior and business outcomes, ultimately leading to lower conversion rates. Here is some suggestion:
• For Shopify stores, the following are several factors that impact website performance
• Store theme
• The apps installed
• Any additional third-party code you’ve manually added to your store, including tag managers and the tags within them
• Here are some tips that you can use to improve your site performance:
• Use compressed images
• Optimize use of Shopify apps
• Or consider professional help
• You can check here more advice from Shopify

2. Pay attention to your cart abandonment rate

Additionally, a high cart abandonment rate can be particularly frustrating for your business, especially when you’ve invested heavily in getting people to your site in the first place. 

A high cart abandonment rate represents potential customers who chose not to become customers. This is also a reason causing low conversion rates.

• You can remind your customers about the products left in their carts and encourage them to finalize their purchase by:
• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to encourage them to complete their purchase.

• Shopify help center has provided a guideline on this. You can check it here. 

3. Improve SEO

Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products.  SEO strategies can drive site traffic to your Shopify website effectively. 

For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

Overall, your store is quite well set up. The information about your store, products support policy, live chat, review section is very comprehensive and clear, which will address any concerns customers might have. It would be beneficial to regularly update these sections to reflect any new policies or information. 

Here are some recommendations regarding the UX/UI of your website.

4. Homepage

4.1 Banner

• The current banner is too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers.
• Here is a reference

4.2. Product promotion

• You should display promotion sections such as: best seller, new arrival, on sale, etc.. instead of showing just one product. 
• Add ATC, wishlist, quick view buttons and discount label to encourage customers to buy your products
• Here is a reference:

5. Category page

You can add more options to the filter to enhance shopping experience. Here is a reference:

6. Product detail page

You should add ATC, wish list or quick view buttons to encourage customers buying your products directly on these sections. Below is a reference:

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!