Product Descriptions - SEO and Customer Friendly

[Elizabeth_Chris]

Hi, does anyone have any tips for creating short product descriptions that are both SEO friendly and also great for real human customers? I previously used AI to create a bunch of my descriptions but they look awkward, and I'm afraid they are a turn off to real customers. 

Please let me know if you have any tips, tricks, best practices, etc. to help with optimal descriptions. 

Not sure where is a good place to begin looking for copywriters to help, as well. Considering just hiring an expert. 

[Victor]

Hi @Elizabeth_Chris,

Thanks for getting in touch. We actually have a very comprehensive blog post on this very topic, titled SEO for "Product Descriptions: 5 Steps with Results, Use Cases & Examples". This article goes into detail on how you should approach product descriptions from an SEO perspective, what you should avoid, and provides examples of what you should be doing when writing these descriptions. I would recommend giving this a read as I think it should give you a good understanding of what makes a product description successful in terms of SEO.

There is plenty of information out there about content writing and how to make your online store as SEO-friendly as possible, so if you're willing to do the research you should be writing fantastic product descriptions in no time. However, if you'd instead prefer to hire a professional to assist you with this, you can refer to the product descriptions section of the Shopify Experts directory and look into hiring someone to do this work for you.

[Elizabeth_Chris]

Thank you so much for this super helpful information

[Victor]

Hi @Elizabeth_Chris,

No problem at all, I'm glad I can be of assistance. If you're looking for more resources for your Shopify store I'd recommend checkout out Compass, our free learning hub. You can find Compass courses for nearly all aspects of running your business, and there is an SEO for Beginners course that may be of interest to you.

Thanks again for getting in touch and please let me know if you have more questions.

[from7]

Maybe this tutorial can help you

[MarReg]

Greeting Elizabeth, 

This app (free) does descriptions for all your products. And it improves them over time to aim for the best conversion - https://apps.shopify.com/convertmate.

All you have to do is connect your store, choose your tone of voice and target market. Automatically, AI feeds off your current description and create compelling, unique and SEO friendly descriptions for all your products. If you have 5 or 5,000 it works. 

I would be more than happy to help you on this topic. 

Thank you , 

Marc