Product research

[Arjun26]

If there an product lets say CRYSTAL LAMP it is a old product and there is no much fb competition since it is an old product, but in Amazon last month purchases is more than 1k, Can we try this product? Without demand how can more than 1 k people buy this in Amazon? your opinions.

[Yvonne_Yoast]

Hi @Arjun26, 

We can offer some insights into e-commerce and product demand:

1. E-commerce Viability: According to Lily Ray in the Yoast SEO podcast, starting a new e-commerce space can be challenging due to competition from major platforms like Amazon. However, if a product like a CRYSTAL LAMP has achieved over 1,000 purchases on Amazon in a month, it indicates there is demand for it.

2. Demand and Competition: The fact that more than 1,000 people purchased the product suggests there is demand, even if it's not highly visible on platforms like Facebook. This could be due to effective SEO, word-of-mouth, or niche market appeal.

3. Considerations for Selling: If you are considering selling this product, you might want to leverage its existing popularity on Amazon while exploring other marketing channels to increase visibility. Additionally, consider the unique selling points of the product and how you can differentiate it from competitors.

For more detailed strategies, you might want to explore resources on e-commerce marketing and SEO strategies specific to your product category.

I hope this information is helpful, and I wish you the best of luck with your new business endeavors!