Product titles to improve sales in the Shop channel

[wealthlly]

I would like to ask for your advice regarding the ideal length of product titles that can increase traffic and improve sales performance on the Shop Channel.

If you or anyone on your team has recommendations or best practices on this, I would greatly appreciate your insights.

Thank you very much in advance for your help!

[BiDeal-Discount]

Hi @wealthlly 

The ideal length for product titles on Shopify, especially to increase traffic and improve sales performance on the Shop Channel, generally falls between 70 and 100 characters. This range provides enough space to include important descriptive keywords without appearing spammy or getting cut off in search results.

Key Recommendations for Product Titles:
Length: Aim for 70–90 characters as a sweet spot to balance detail and readability. Titles shorter than 70 characters often lack sufficient descriptive keywords, while titles longer than 100 characters risk being truncated in search results.

Keyword Placement: Place the most relevant and high-impact keywords at the beginning of the title to maximize SEO value and user clarity.

Descriptiveness: Include distinguishing features such as material, color, style, or target audience (e.g., “Slip-On Sneakers for Women – Comfortable & Lightweight Shoes”) to help both search engines and customers understand your product better.

Formatting: Capitalize the first letter of each word (title case), use digits instead of spelled-out numbers (e.g., “3” instead of “three”), and consider using symbols like hyphens or pipes to improve readability.

Avoid Keyword Stuffing: Keep titles natural and avoid cramming too many keywords, which can hurt readability and SEO.

Example of an Optimized Product Title
“Organic Cotton Men’s T-Shirt – Durable, Breathable, Eco-Friendly Fabric”

By following these best practices, you can craft product titles that improve your Shopify store’s visibility on Google and the Shop Channel, attract more qualified traffic, and ultimately boost sales.

If you want, I can also guide you optimize specific product titles or recommend tools to automate this process using AI.

[Xperteria]

This is something that often gets overlooked but can have a big impact on both traffic and conversions!

When it comes to product titles on Shopify (and especially for the Shop Channel), you want to strike the right balance between clarity, SEO, and conversion appeal. Here’s a breakdown of best practices:

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1.Ideal length for product titles

There’s no single “magic number,” but based on Shopify best practices and eCommerce SEO principles:

• 50–70 characters is typically the sweet spot.
  This length is long enough to include important details and keywords but short enough to avoid truncation in search results and on mobile devices.

Google generally displays 50–60 characters in search, while the Shop app and many Shopify themes handle 50–70 characters comfortably before cutting off.

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2.Key principles to follow

1. Lead with the most important words
   Put the most relevant descriptors first. For example:
   → “Organic Cotton T-Shirt – Men’s White Crew Neck”
   is better than
   → “Men’s White Crew Neck – Organic Cotton T-Shirt”

2. Include primary keywords naturally
   Think about what customers type into search. For example, instead of just “Ava Dress,” try:
   → “Ava Midi Dress – Floral Print Summer Dress”

3. Avoid keyword stuffing
   Google and customers dislike spammy titles. Stick to 2–3 important keywords max.

4. Highlight unique selling points (USPs)
   If you can fit in a key feature or benefit (like “handmade,” “eco-friendly,” “waterproof”), include it — but prioritize clarity.

5. Keep it clear and scannable
   Don’t pack in too many details. Use product descriptions or variants to expand on materials, colors, sizing, etc.

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3.Example of an optimized product title

• Weak title: “Classic Watch”

• Better title: “Classic Leather Watch – Black, Water-Resistant, Unisex”

• Too long/cluttered: “Classic Leather Watch with Stainless Steel Buckle, Black Color, Water-Resistant, Men’s and Women’s, 2-Year Warranty”

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Final pro tips:

- Regularly check how your titles appear on mobile and in search snippets.
- Monitor Google Search Console or Shopify analytics to see which products are getting impressions and clicks.
- Test and tweak titles over time to improve click-through rates (CTR).

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If you’d like, I’m happy to review one or two of your product titles and suggest improvements! Just drop them here. 😊

Thanks!

[Lydia3]

Hi @wealthlly

The ideal length of product titles should be within 50-70 characters, and you can add some essential information in the title, such as brand, product type and store name, to makethe  title perform better and attract more traffic and sales.