Question of the Week: What's the best tactic you've used to increase organic traffic?

[Jacqui]

Hey Community!

We hope you have all had a successful BFCM weekend and are getting ready to fulfill your many orders 🤑

This weeks question talks a bit about how you got all those sales in the first place. So,

What's the best tactic you've used to increase organic traffic?

Let us know by commenting down below 👇 (hey that rhymes!) 

[Akohub]

Hi, this is Wayne from Akohub. We've been working with many Shopify brands, from big to small, including Nike and Logitech. We have several previous experiences in helping merchants drive more traffic to their online stores. Hope our expertise will be helpful! 

To increase organic traffic effectively, one of the best tactics is utilizing retargeting services, which will help re-engage visitors who have previously shown interest in your products. Through reminding potential customers of what they have viewed or added to their carts will help businesses boost the chances of conversion significantly. 

Another effective strategy is to optimize the websites for SEO by using relevant keywords and ensuring that your site is user-friendly, which helps improve your search engine rankings. 

I would suggest integrating with our app, Ako Marketing app, which is particularly useful for generating more organic sales as it allows businesses to create personalized retargeting campaigns across platforms such as Facebook and Google. It helps set up a marketing funnel that guides these visitors back to your site with tailored ads that resonate with their interests. This not only helps recover lost sales but also enhances brand recall, making it more likely that they will return and make a purchase. By combining effective retargeting strategies with Ako Marketing app, businesses can drive more organic traffic and ultimately increase their sales, creating a more engaged customer base that frequently returns to their store. Hope our tactic could help businesses increase their traffic.

[Jacqui]

Interesting @Akohub! SEO is definitely a good choice, and optimizing SEO is key. Retargeting is interesting as a choice, but I will say I have been influenced to buy a product after being shown their ads several times after going to their website!

[Amankumar7717]

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@Akohub wrote:

Hi, this is Wayne from Akohub. We've been working with many Shopify brands, from big to small, including Nike and Logitech. We have several previous experiences in helping merchants drive more traffic to their online stores. Hope our expertise will be helpful! 

To increase organic traffic effectively, one of the best tactics is utilizing retargeting services, which will help re-engage visitors who have previously shown interest in your products. Through reminding potential customers of what they have viewed or added to their carts will help businesses boost the chances of conversion significantly. 

Another effective strategy is to optimize the websites for SEO by using relevant keywords and ensuring that your site is user-friendly, which helps improve your search engine rankings. 

I would suggest integrating with our app, Ako Marketing app, which is particularly useful for generating more organic sales as it allows businesses to create personalized retargeting campaigns across platforms such as Facebook and Google. It helps set up a marketing funnel that guides these visitors back to your site with tailored ads that resonate with their interests. This not only helps recover lost sales but also enhances brand recall, making it more likely that they will return and make a purchase. By combining effective retargeting strategies with Ako Marketing app, businesses can drive more organic traffic and ultimately increase their sales, creating a more engaged customer base that frequently returns to their store. Hope our tactic could help businesses increase their traffic.

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1. Very nice 

[JoesIdeas]

Affiliate marketing. When I owned a clothing and accessories brand, we partnered with people that vibed with our niche (eco friendly, nature vibe), this turned into a nice community of positive energy and steady flow of new people (often that were in our target audience), countless word of mouth sales, backlinks (further fueling organic traffic increase), and images with our product that we could use to better showcase our stuff.

[Jacqui]

I love affiliate marketing @JoesIdeas! I think a lot of businesses over look affiliate marketing, but it can really make a difference. It's great social proof as well being it's own advertisement!

[Basilwoxro]

Best tactic I have used to increase organic traffic is firstly doing seo for e-commerce website created using Shopify, then make sure all on page seo strategies are strictly followed on my shopify website and make the on-page seo score as 100 and afterwards, I will move towards off page seo which includes backlinks submissions. For organic traffic seo doing towards e-commerce websites are the best powerful strategy and this brings massive amount of traffic to websites especially while doing backlinks submissions, such as creating articles, blogs and other post on backlink submission sites and sharing those contents on social media channels are better way to generate traffic to our websites. Many people are using mobile phones and they are actively engaging on social medias for time spending and in that case finding a peak time where most people are active is the best way to promote our website along with contents that brings huge amount of organic traffic towards our website. By doin seo our website must stay at top position and when anyone searching for high volume keyword will of course land on our page thereby increasing traffic daily. Also click through rate is very high while sharing on social medias and even though they are no follow, organic traffic becomes stronger day by day. Social medias and search engines are the platforms where I used to generate organic traffic to my website. By consistently creating backlinks along with contents and sharing on social medias, I generated a vast amount of traffic for my website organically. I am working for woxro ecommerce development company in India and I am doing backlinks for them by creating valuable contents along with backlinks then after sharing them onto different social medias where users are proactively engaging.

[Jacqui]

Thanks for your response @Basilwoxro! Backlinks are something I don't hear talked of often enough, but it does seem to make a huge difference. Looks like you really have a process down!

[IconixFlow]

Hi Community, This is Cornelius from IconixFlow.com, we specialize in designing and implementing cutting-edge digital strategies that drive measurable results. From website design to SEO, PPC, and social media marketing, our focus is on helping brands grow their online presence and achieve sustainable business success.

When it comes to increasing organic traffic, one of the best tactics we’ve used is creating high-quality, search-optimized content tailored to user intent. This involves:

1. Comprehensive Keyword Research: We identify long-tail and intent-driven keywords to target not only high traffic but also high conversion opportunities.

2. Content Clusters & Pillars: Developing interlinked pillar pages and topic clusters that build authority in a niche, ensuring that users and search engines see your site as a go-to resource.

3. Technical SEO Optimization: Ensuring fast page speeds, mobile-friendliness, proper URL structures, and schema markup to improve visibility in search engine results.

4. Backlink Strategy: Building authoritative and relevant backlinks through guest posting, resource sharing, and outreach campaigns to boost domain authority. While most brands skip this or don’t take a look at this as something important but back linking is one of the easiest way to get organic visits. 

5. Consistent Updates: Regularly updating old content to keep it relevant and valuable to both users and search engines. (I will give an example: We are currently in festive period; imagine updating your tags to this festive period keywords the likes of Christmas and more)

This approach not only brings in traffic but ensures it’s highly targeted, helping businesses achieve better engagement and conversions.

You can check our website to get more infos and you can help your brand.

[Jacqui]

Thanks for your input @IconixFlow! I think keyword research is something often neglected when getting your store set up. Even with product descriptions, keywords should be optimized. Great points all around!

[Jacqui]

👏👏👏 Community!! Yes @mike533 word of mouth through community building is an amazing way to get customers. Starbucks is a great example of how big you can get with just word of mouth advertising. Excellent ideas!

[dravenlocke87]

Hey! Hope everyone had an amazing BFCM weekend!

For me, the best tactic to increase organic traffic has definitely been focusing on content marketing—blog posts that provide real value to my audience and are SEO-optimized. I also make sure to share them across social media to drive more traffic back to my site. It’s not an overnight success, but it works consistently in the long run!

[Jacqui]

I love a good blog post from brands I follow! But you can definitely tell when something is entirely for SEO vs providing real value - it can be hard to strike a balance! Definitely a long term plan, not instant gratification. Thanks for sharing @dravenlocke87!

[Avitanshi_17]

Hey @Jacqui ,

To increase organic traffic, one tactic that worked well for me was focusing on content-driven SEO. Here’s what I did:

1. Optimize Product Pages: Use detailed product descriptions with keywords people search for. Don’t just describe the product—talk about how it solves problems or fits into their life.
2. Write Helpful Blog Posts: I created blogs answering common questions or solving problems related to my products. Example: If you sell skincare, write about “how to build a skincare routine.”
3. Fix Technical SEO: Ensure all your pages have proper meta titles, descriptions, and alt text for images. Shopify has built-in tools, but apps like SEO Manager or Yoast can help.
4. Internal Linking: Link from blog posts to product pages or collections to boost page authority.
5. Focus on Backlinks: To get links back to your store, reach out to bloggers or collaborate with influencers in your niche.

These steps take time, but I noticed a steady improvement in traffic once I got them going. Let me know if you want more details on any of these! 😊