"Seller's manual" what every new merchant should know

[AlexS_ro]

It's clear that many of us on Shopify are novices and we don't have the fundamentals of online selling.

How about helping us setting some milestones, such as:

- milestone 1: select a product (research how?)

- milestone 2: configure your product page (how does a good converting page look like? examples, case studies)
- milestone 3: bring traffic (how much traffic? which paid ads? what budget should I have?)
- [...]