Re: Remove Variant from Google Shopping Channel

Remove Variant from Google Shopping Channel

2 0 7

How do I remove a variant from the google shopping channel? 

The following page describes how to remove a product from google shopping.  But I just want to remove a variant.  Andy advice?


Replies 18 (18)

Shopify Partner
1 0 1

Exact same question...  did you solve this?

4 0 4

Same problem. Google lists my variants which makes my products seem too expensive.  I would like to limit the listing to just the base product.

Shopify Partner
1018 44 274

The new Google Shopping app by Shopify syncs all variants. The old one didn't.


I suggest you get DataFeedWatch to manage your Google Shopping ads. We use it for all clients. You can ask DFW support to disable variants. Then there's a whole tonne of other reasons to use it (like not advertising a product if 60% or more of variants are out of stock.) I've compared the feed management tools in this chapter of my Google Shopping book plus there's a walk-through of how to set it up optimally for sales.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required):
6 0 6

That DataFeedWatch app / service is too expensive. Any other way to remove my most expensive variants from google shopping. This is really an obvious problem someone should solve. We are paying for those ads so we should be able to pick what variant we want to advertise. Who should be solving this issue?

6 0 6

I have the same problem. My products look more expensive because google shopping ranks high the most expensive variant...not fair, paying for this app to do that and giving me no choice.

5 0 8

Any update to this? I would love to hear from Shopify since they maintain this particular Google Shopping app. 

1 0 0

I have the same problem, any fix so far?

2 0 0

Having the same issue. Anyone have a fix yet?

1 0 0



I also have the same problem. The Shopify Google Shopping app is very basic unfortunately and doesn't support the option to hide variants. However, you can do it with the app "Feed For Google Shopping". This costs just 4,99 a month and offers the option to hide the variants. This is the best alternative for as far as I know. 

2 0 2

Hi Folks, I believe there are 3 ways to resolve this issue.

1) You can use product groups and exclude certain variants from being advertised (exclude by item ID).

2) You could delete the unwanted product variants within your Google Merchant Center account (Products > All Products)

3) You can remove the products from publishing to Google within the per-product Shopify channel settings, then use the Google Sheets method to create your own feed for that product and it's variants.

Hope that helps,

- Andrew


1 0 0

Thanks for this, Andrew! BlossomLab's option 3 worked well for our circumstances. Having control over which variants are published is worth the maintenance of a separate sheet for the feed.

10 1 4

Has there been any updates since this solution? I am looking to do the same thing, remove my variants with options from my Google Shopping ads

3 0 4

I have the same problem with Facebook and google shopify feeds. I think I will just export my data into access and strip it like that . I am working with my own custom products but also another supplier feed. 

It seems the best option for both Facebook and google is to work with you own csv product feeds . Shopify fields don't map properly to Facebook fields and it just makes everything way to messy. 


73 5 42

Almost 4 years later and there is still no way to do this without jumping through overly-complicated hoops. There should be a checkbox next to the variants in the feed to remove it from the channel. Ridiculous that it hasn't been implemented. If you remove a variant from the feed, it resyncs and adds it right back.

Shopify Partner
49 2 48

I would suggest that you create a rule in google merchant center to set "availability" to "out of stock" for those variants you don't want to advertise or list in Google Shopping.


To create a rule, do the following:

  1. Go to your merchant center account
  2. Click Products > Feeds > Content API > Feed Rules
  3. Click the "+" to create a new rule. Search on "avail" and select "Processed Attribute: Availability"
  4. Add a condition. (In my case, my condition is when the title attribute contains "with tag") [Note that "title" attribute is actually a combination of the shopify product title and variant title. My "with tag" is actually one of the variant options, so I filter on that.]
  5. Click "Set to"
  6. Set to "out of stock"



Alternatively, you could set one of the custom fields in shopify Google Channel setting for the product to some specific value and use that value to trigger the "out of stock" setting in Merchant Center. Note that the custom fields are set at the product level in shopify. So you still need to use a variant-specific identifier in Merchant Center to identify the correct variants.


To do that:

1. Go to the product.

2. Click "More actions" and "Google fields":



3. Scroll down to "Custom labels" area and add a value to one of the entries:


4. Go back up to the top part and create a rule using the condition "Custom label 0" combined (i.e. "AND") with another variant-specific attribute (e.g. title, gtin, price, etc.)


1 0 0

Brilliant, thank you FurnaceX!

1 0 0

Thank you FurnaceX. I agree with you. If you have all products in Merchant Center then a Feed Rule will be your easiest solution vs editing in Shopify. I followed a similar process as you using your directions, so thank you! I use Flexify app for my product feed which is free for up to 1,000 products (not including variants). I set up my feed rule using the 'price' attribute setting it to 'out of stock' like recommended above. Giving full thanks to FurnaceX for the solution. I followed his steps, however for step 4, my condition was to set 'price' contains '44.95' then adding an OR statement for 'price' contains '54.95' and that has disapproved my two more expensive variants in my all products. Thanks again!


EDIT: please note that this solution will only work if the pricing stays the same. If there is a price increase, then pricing will need to be adjusted. This is a personal project so I don't plan on increasing the price, but if I do, I'll have to edit my rule and reprocess feed.

Screenshot 2023-07-01 094056.pngScreenshot 2023-07-01 094428.png 

3 0 0

I finally found a quick and easy solution for this. Use the shopify app "Simprosys Google Shopping Feed" and it has a checkbox to exclude variants when sync'ing your feed. Super easy to use. It does cost $4.99 a month but its worth it if it just gets you one more sale a month or saves you hours of manually fixing this issue.