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Remove Variant from Google Shopping Channel

New Member
2 0 4

How do I remove a variant from the google shopping channel? 

The following page describes how to remove a product from google shopping.  But I just want to remove a variant.  Andy advice?


Replies 14 (14)
New Member
1 0 1

Exact same question...  did you solve this?

4 0 2

Same problem. Google lists my variants which makes my products seem too expensive.  I would like to limit the listing to just the base product.

Shopify Expert
861 33 220

The new Google Shopping app by Shopify syncs all variants. The old one didn't.


I suggest you get DataFeedWatch to manage your Google Shopping ads. We use it for all clients. You can ask DFW support to disable variants. Then there's a whole tonne of other reasons to use it (like not advertising a product if 60% or more of variants are out of stock.) I've compared the feed management tools in this chapter of my Google Shopping book plus there's a walk-through of how to set it up optimally for sales.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required):
5 0 1

That DataFeedWatch app / service is too expensive. Any other way to remove my most expensive variants from google shopping. This is really an obvious problem someone should solve. We are paying for those ads so we should be able to pick what variant we want to advertise. Who should be solving this issue?

5 0 1

I have the same problem. My products look more expensive because google shopping ranks high the most expensive variant...not fair, paying for this app to do that and giving me no choice.

5 0 8

Any update to this? I would love to hear from Shopify since they maintain this particular Google Shopping app. 

New Member
1 0 0

I have the same problem, any fix so far?

New Member
2 0 0

Having the same issue. Anyone have a fix yet?

New Member
1 0 0



I also have the same problem. The Shopify Google Shopping app is very basic unfortunately and doesn't support the option to hide variants. However, you can do it with the app "Feed For Google Shopping". This costs just 4,99 a month and offers the option to hide the variants. This is the best alternative for as far as I know. 

New Member
2 0 1

Hi Folks, I believe there are 3 ways to resolve this issue.

1) You can use product groups and exclude certain variants from being advertised (exclude by item ID).

2) You could delete the unwanted product variants within your Google Merchant Center account (Products > All Products)

3) You can remove the products from publishing to Google within the per-product Shopify channel settings, then use the Google Sheets method to create your own feed for that product and it's variants.

Hope that helps,

- Andrew


New Member
1 0 0

Thanks for this, Andrew! BlossomLab's option 3 worked well for our circumstances. Having control over which variants are published is worth the maintenance of a separate sheet for the feed.

9 1 0

Has there been any updates since this solution? I am looking to do the same thing, remove my variants with options from my Google Shopping ads

3 0 1

I have the same problem with Facebook and google shopify feeds. I think I will just export my data into access and strip it like that . I am working with my own custom products but also another supplier feed. 

It seems the best option for both Facebook and google is to work with you own csv product feeds . Shopify fields don't map properly to Facebook fields and it just makes everything way to messy. 


68 5 18

Almost 4 years later and there is still no way to do this without jumping through overly-complicated hoops. There should be a checkbox next to the variants in the feed to remove it from the channel. Ridiculous that it hasn't been implemented. If you remove a variant from the feed, it resyncs and adds it right back.