Reported Conversions do not match number of orders

FCZ
Visitor
2 0 0

Been having this issue where the number of sessions converted reported by Shopify is way off the number of actual orders. Never had this issue until the 27th of March and since then the number of sessions converted has never matched the number of orders again. Reached out to Shopify multiple times and they said its due to cookie consent but that shouldn't cause such a major change from the 27th onwards. 

Does anyone know a potential fix for this?

Screenshot 2024-05-26 at 14.45.33.jpegScreenshot 2024-05-26 at 14.51.44.jpeg

Replies 2 (2)

FlorensBach
Shopify Partner
2 0 0

Hi @FCZ,

Have you actually tried to remove the cookie consent (just test-wise) to see if that causes the issue?
We also get some reporting discrepancies between the sheets. 

What worked for me (not in all cases though):
Using GA4 through a Big Query Export and seeing whether we get an actual difference -> then investigate further

Ecommerce Strategist @ Bach & Gruber | Shopify SEO Agentur
FCZ
Visitor
2 0 0

Hey, yes I actually had no cookie consent for a while to see if there was any change but unfortunately there was not. 

 

Thanks for your suggestion, I will try that out on GA4 but my main issue is what caused this sudden discrepancy on shopify.