sales in shopify

[HiliproVA01]

Hi there,

I really want to scale my shopify and website sales.

What can be done to increase sale other than google ads, blog posts, product collection contents, email marketing etc.

Is there any other technical, social, marketing strategy to upscale the sales?

Thank You.

[topnewyork]

Hi @HiliproVA01,

Absolutely—beyond Google Ads, blogs, product descriptions, and email marketing, there are several effective strategies to boost Shopify sales. Tactics like conversion rate optimization (CRO)—improving page speed, simplifying checkout, adding trust badges, sticky ATC buttons, and upsell popups—can significantly increase conversions. You can also implement retargeting pixels (Meta, TikTok, Pinterest), launch affiliate or influencer programs, and use user-generated content (UGC) to build trust and social proof.

On the technical side, explore A/B testing, cart abandonment recovery tools, SMS marketing, and custom landing pages for promotions or seasonal offers. You can also enhance your SEO using structured data, metaobject-driven filters, and internal linking strategies. Lastly, partnerships with micro-influencers or running contests/giveaways on social platforms often drive strong organic reach and engagement that leads to sales.

Thanks!

[websensepro]

Hello @HiliproVA01 ,

To scale your Shopify store beyond Google Ads, blog posts, and email marketing, try these strategies:

Conversion Optimization – Use A/B testing, speed optimization, and exit popups to improve conversions.
Social Proof and UGC: Encourage customer reviews, photos, and videos. Share them on your site and social media.
Influencer & Affiliate Marketing – Partner with micro-influencers or set up a referral program.
Sales Funnels and retargeting: Use custom landing pages, upsells, and abandoned cart ads on Facebook and Instagram.
Loyalty Programs – Reward repeat buyers with points or exclusive offers.
Explore New Platforms – Try Pinterest, TikTok, or SMS marketing for more reach.

These can boost trust, traffic, and sales without relying only on ads.

[SamDTCSupport]

Totally get this. Feels like once you’ve tried ads, emails, blogs, there’s not much left, but a few things that helped me in the past:

• Cleaning up checkout flow (like making it faster or adding trust signals)

• Offering subscriptions or “repeat order” options

• Collaborating with small creators for simple UGC content

• Speeding up the site and fixing any mobile issues

Sometimes it’s small changes behind the scenes that actually push sales. Hope that helps a bit!

[Yuparkoti]

@HiliproVA01 

To increase sales on Shopify, use artificial intelligence for customization, social commerce on various platforms (e. g., Instagram, TikTok), work with micro-influencers, take advantage of user-created content to establish relationships and trust with customers.

Ensure that the website loads fast and introduce AR try-ons for better user experience.

Initiate referral programs as well as employ SMS marketing to achieve cheap expansion.

Monitor KPIs, compare two versions of something done or produced (A/B) and focus on customer turning into sales in order to improve your strategies.

[Nicola3 · Accepted solution]

Hi @HiliproVA01

This needs to be specifically checked by accessing your store pages and see more details, so that I can give you more practical ideas.

If available, please share your store URL and I can have a look for you. Thank you!

[HiliproVA01]

https://www.hilipro.com/

[Nicola3]

@HiliproVA01 Thank you for sharing the store URL here, and I have checked your store pages carefully after taking some time. Let me collect what I find out below, and you can mark them as the reference here:

1. Too long meta description content existing on your web pages. My first sight on your homepage is not so bad actually, but when I intend to check further via source code page, I notice you have quite a long meta description text content and this will prevent visitors from seeing your page descriptions completely on Google, as the recommended length of meta description should be between 100–200 characters. You can reduce some unnecessary contents from Shopify admin page and optimize it in a better way.

2. Your page category seems like not to organize correctly. For example, when I click product on the navigation menu, it leads to Collection page actually when checking the URL details. This may confuse search engines like Google and make it feel hard to identify your page details. If you have several collections on the store, you can consider adding them under one main Collection category and then divide them into several aspects, which will be better for Google to know their relations to each other.

3. Pay attention to the page speed performance. I have tested your store via Google Page Speed Insights and the scores on desktop and mobile ports both are not very good. This means you have added lots of elements on the website and result in a slow page speed. Some visitors may have no enough patience to wait till all contents are loaded completely and will choose to switch or leave owing to this situation. The way to resolve this issue is to reduce some unnecessary codes or plugins from backend and make the store run as cleanly as possible.

[Nemanja_Janjic]

Hi there,

Thanks for reaching out!

You could also explore:

1. Conversion rate optimization (A/B testing, better product pages, trust badges)
2. AI-based product recommendations for personalization
3. Influencer and UGC campaigns on TikTok or Instagram
4. On-site gamification (spin-to-win, quizzes)
5. Affiliate programs or referral systems
6. Upsell & cross-sell strategies
7. Localized marketing for specific regions
8. Building trust with store visitors using Trust Badges App  – trust badges to boost credibility and conversions

There’s no one-size-fits-all formula... combining the right tools and strategies tailored to your brand can make a real difference. 

Best,

Nemanja

[MandasaTech]

Hi @HiliproVA01 

Here are some actionable strategies beyond the usual channels:

Technical Improvements:

1. Site Speed Optimization
   A slow site kills conversions. Compress images, remove unnecessary apps, and use Shopify’s native speed analyzer.

2. CRO (Conversion Rate Optimization) Audit
   Run heatmaps, session recordings (Hotjar/Lucky Orange), and analyze where users drop off. Small tweaks to CTAs, layout, and navigation often bring big results.

3. Improve Mobile Experience
   80%+ traffic is mobile. Make sure your layout, buttons, and checkout are fully mobile-optimized.

4. Schema Markup
   Add product schema, FAQ schema, and review schema for better SEO and rich results on Google.

Social + Community Driven Strategies:

1. UGC Campaigns & Influencer Seeding
   Send your product to micro-influencers (not just big ones). Ask for photo/video content — repost as authentic ads or social proof.

2. Leverage WhatsApp or SMS Marketing
   Faster, higher open rates than email. Use it for abandoned carts, order updates, and personalized offers.

3. Loyalty/Referral Program
   Encourage existing customers to bring in new ones. Apps like Smile.io or Referral Candy work well.

4. Pinterest + YouTube SEO
   Often underrated, but Pinterest works great for lifestyle & decor brands, and YouTube helps if your product needs explanation.

Please note:

• Bundle products to increase AOV (average order value)

• Run giveaways or contests in collaboration with similar brands

• Create a "Shop the Look" or "Best Sellers" page based on buying psychology

• Add chatbots or live chat (with exit intent capture)
  
  Let me know if you have any questions!

[binal_identix]

Hey @HiliproVA01

If you're looking to scale your Shopify store and boost sales without sticking to the usual methods like Google Ads, blogs, or email marketing, here are some fresh strategies that might do the trick:

1. Referral Programs

You’ve got happy customers, so why not get them to bring in more? A referral program where customers get rewards for referring friends is a great way to grow without paying for more ads.

• How it works: Give a discount or a free product to customers who refer someone to your store.

2. Influencer Marketing

It’s not all about big-name influencers. You can start with micro-influencers who align with your brand, especially on platforms like Instagram or TikTok.

• How it works: Get influencers to promote your products to their followers. It's more affordable and creates authentic connections.

3. Upselling and Cross-Selling

Once customers add products to their cart, why not offer them something complementary or an upgrade? This can increase your average order value.

• How it works: Use iCart for smart upselling within the cart. For example, if a customer buys shoes, suggest socks or shoe care kits at a discount.

4. User-Generated Content & Social Proof

People trustreal reviews and photos from customers. Get your happy customers to share how they’re using your products, and showcase that content.

• How it works: Ask customers to tag you in posts, and feature those on your site. This can boost trust and encourage more sales.

5. Subscription Model

For products people need repeatedly (like beauty products, supplements, etc.), subscriptions are an easy win. It ensures you get repeat orders without doing extra work.

• How it works: Offer a subscription for certain products, giving customers a discount for subscribing.

6. Flash Sales & Limited-Time Offers

Scarcity creates urgency, and urgency leads to more sales. Run flash sales or set up time-limited discounts to encourage quick decisions.

• How it works: Display a countdown timer on your site for sales, and promote them through social media and email.

7. Better User Experience (UX) & Site Speed

A slow website or confusing checkout process? That’s a quick way to lose sales. Make sure your site’s speed and navigation are on point.

• How it works: Test your site speed and optimize the checkout. The smoother it is, the more likely customers will complete their purchase.

8. Social Media Ads & Retargeting

Even if you’re not running ads on Google, social media ads are powerful—especially with retargeting. This lets you show ads to people who’ve already checked out your site.

• How it works: Use platforms like Facebook and Instagram to target people who’ve visited your site but didn’t buy.

9. Loyalty Programs

Reward customers who come back. A loyalty program encourages them to buy more by offering points for purchases or for referring friends.

• How it works: Set up a simple points system where customers earn rewards for shopping and sharing your store.

10. Automate Fulfillment & Marketing

The more you can automate, the less time you spend on manual tasks, and the more time you have to focus on growth.

• How it works: Automate your fulfillment process and use tools for email and SMS marketing to engage customers without extra effort.

[george-michael]

Hi HiliproVA01,

You ask a great yet common question that many merchants also ask. Almost every merchant here on Shopify wants to increase sales and grow their revenue along the way. There are several approaches to this, but the one that is guaranteed to work best is optimizing the post-purchase experience for your customers and upselling them in the process.

With an app like ParcelPanel, you can offer your customers a convenient way to track their orders, giving them more reason to be delighted with the process and return to shop from your store. As they track these orders, you can also recommend other products that you sell or that complement what they have bought.

ParcelPanel also lets you include discount codes in shipping notifications. Customers open these types of notifications five times more often than regular ones and will quickly seize the chance to get a deal, thereby returning to your store to make a purchase.

Go ahead and try the app with a 40% off offer today, and let me know the changes that you notice.