Sales suddnley stopped in april 2025

[MikeDavis]

We have had our Shopify shop for 4 years and have had 2500 orders. However, since April, our sales have plummeted. I've reviewed everything with my limited ability, but I still can't figure it out. 

We haven't changed anything advertising-wise - we did stop Google Ads in March 2024, which saw some drop off, but only similar to what google was costing me. so was happy with that. 

www.thecoastoffice.co.uk - if it helps 

[shahrozbabar5]

Hi @MikeDavis,

Thanks for sharing your store URL — I’ve reviewed your website, and it does look outdated in design and layout. Modern, mobile-optimized design strongly impacts trust and conversions. A refresh with clean visuals, updated typography, and UX improvements is highly recommended.

Key observations:

• Design looks dated and not competitive with current ecommerce standards.

• Product pages lack urgency elements (e.g., reviews, trust badges, clear CTAs).

• Homepage needs better structure, visual hierarchy, and image optimization.

• No visible blog, SEO structure, or lead capture.

Likely Cause of Sales Drop:

• You stopped Google Ads in March — this likely cut a significant traffic stream.

• No ongoing ads, SEO, or email marketing — traffic and conversions drop naturally.

• Site design doesn’t support strong conversion anymore, especially on mobile.

Suggested Actions:

1. Redesign your store with a fresh theme like Dawn or Refresh, or go custom.

2. Restart minimal Google or Meta ads with remarketing focus.

3. Add lead generation (email popups, exit-intent offers).

4. Improve SEO — update titles, meta, blog content.

If it resolves your issue, please mark my answer as a solution, are you comfortable to do it at your own or need detailed guide? or if you want to hire an expert to do it for you, I'm here Please DM.

[MikeDavis]

Thanks - it is over a year since we stopped the google adverts not recently. 

But thanks for the other information, I'll have a look

Mike

[Jenny6]

Hi @MikeDavis

May I know if you use Google Search Console to detect and trace store situation meanwhile during May 2024? If so, you should be able to find out some detection results about store pages and when you intend to resolve them, the store data will be improved accordingly.

As for the store performance on Google, when I do a search, they seem okay so far, but the length of meta description is a bit excessive and you can keep the length of it within 150 characters, which can display whole contents completely. A kind reminder here!

Hope what I shared here can do something to boost your sales in some ways. Thank you!

[DLight001]

Hello @MikeDavis  thanks for sharing, and sorry to hear about the sudden drop. Thats always tough, especially after building steady momentum.

First off — “A problem clearly stated is a problem half solved.” You’ve already done the hard part by laying it out clearly, so you’re on the right track.

Here is a few things you might want to check:

Traffic sources: Use Shopify analytics or Google Analytics to see where your drop is coming from — is it organic, direct, social, etc.?

SEO visibility: If you stopped Google Ads, your site might now be more dependent on organic traffic. A drop in search rankings could impact sales.

Site speed & mobile UX: Sometimes theme changes or app updates can slow things down or break things, especially on mobile.

Product visibility: Are your bestsellers still easy to find? Have any key products gone out of stock?

You’re not alone at all this kind of dip happens to many stores at some point. I had a similar issue and found that a small SEO tweak and a Klaviyo campaign helped turn things around.

Thank you