Sales

[Nileshopping]

I sold a product and advertised it on tiktok ads, on the first day i got 2 sales and around 70 visitors in total, and second day i dont have any sales and 50% less visitors, i am loosing hope after spending soo much money, anyone mind helping me 

my store- niletech.shop

[Moira]

Hey @Nileshopping,

Thanks for reaching out!

I understand how frustrating it can be to invest time and money into advertising and not see consistent results. First, ensure your ad creative is engaging and resonates with your target audience. TikTok users prefer authentic, entertaining content. Next, refine your targeting to reach the most relevant audience. Use TikTok’s targeting options to focus on demographics, interests, and behaviours that align with your product.

I took a quick look at your website, and here are some suggestions:

• Homepage: Ensure your homepage has a clear and compelling value proposition. Highlight what makes your product unique and why visitors should buy from you. 
• Product Pages: Make sure each product page has detailed descriptions, high-quality images, and customer reviews. Highlight the benefits and features of the product clearly.
• Trust Signals: Add trust signals like security badges, customer testimonials, and clear return policies to build credibility.
• Navigation: Simplify navigation by categorizing products clearly and making it easy for users to find what they’re looking for.

Let me know if I can clarify anything further. 

[wo]

If I enter your website as a customer and look at your products, there is no introduction to the relevant parameters of the products, and no description of the products.
I don't know how many of this thing I bought will be included, and what size it is. I looked at all the pictures and only saw one of them with the size marked. According to the pictures, there are two sizes of products, so which size did I get when I bought it? If I got the large one, is there only one?

[mageplaza-cs]

Hi @Nileshopping,

I am from Mageplaza - Shopify solution expert. I would be happy to review your website and provide feedback on the performance. 

Here are my recommendations to improve your conversion rate:

Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.

“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a "Buy Now" or "Read More" button. This CTA can be a clickable image with a small amount of text or a simple button.”

1. Pay attention to your cart abandonment rate

Additionally, a high cart abandonment rate can be particularly frustrating for your business, especially when you've invested heavily in attracting visitors to your site. This issue indicates potential customers who decided not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

1. Email Reminders: Send emails to customers who abandon their carts, reminding them of the items left behind.
2. Incentives: Offer discounts or free shipping to encourage them to finalize their purchases.

Shopify Help Center provides a detailed guideline on this topic. You can check it out [here].

If you need us to check and set up your abandoned cart email chains, please let me know.

2. Improve SEO

Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. SEO strategies can drive site traffic to your Shopify website effectively. 

For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

3. Lack product details

The lack of product information might be an issue for the conversion as it will cause the hesitation to purchase. Make sure to provide customers as much information as possible. See a reference here:

4. Adding chat box and FAQ

You should have a chat box and FAQ page to quickly address common customer concerns. Below a reference:

5. Adding more products

I would recommend you to sell more products on the websites if possible. When visiting your website, customers will have more options to compare, encouraging them to buy products from your site rather than coming to others. 

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[BON_Loyalty]

Hi @Nileshopping,
I'm from BON: Loyalty Rewards Referrals

Thanks for reaching out to the community. I understand how frustrating it can be when you invest in ads and don't see the desired results. Let's dive into your store, niletech.shop, and see what improvements can be made to boost your conversion rate.

1. Product Name:
- The product names are not very engaging. At first glance, customers might find it hard to understand what you're selling and the benefits of your products. Consider changing the names to something more appealing and descriptive, such as "Fantasy Colorful Glass Ball Luminous Planet Home Decor Model Gift."

2. Hero Section:
- To make your website more attractive and credible, choose high-resolution images and showcase the best images of your products in the hero banner. This will help retain customers and encourage them to explore other parts of your website. 
- Your hero section is the first thing visitors see. Currently, it lacks a strong call-to-action (CTA). Add a prominent CTA button like "Shop Now" or "Explore Our Collection" that links directly to your product collections. This can guide visitors immediately to your products and increase engagement. Take the attached screenshot for example:

3. Product Descriptions:
- Ensure each product has a detailed and compelling description. Highlight the unique features, benefits, and any warranties or guarantees. For example, emphasize unique selling points like [COLORFUL DESIGN], [LUMINOUS], [HIGH-QUALITY MATERIAL], and [EXQUISITE CRAFTSMANSHIP]. Benefits could include being perfect for home decoration, photography props, teaching tools, collectors, and more.

4. Add More High-Quality Images:
- Your product images should be high-resolution and show the product from multiple angles. Consider adding a product image slider or a zoom feature, allowing customers to see the product details clearly. This can enhance the browsing experience and build trust in the product quality.

5. Customer Reviews:
- Add a dedicated section for customer reviews and testimonials on the homepage. Social proof can significantly increase trust and persuade potential customers to make a purchase. If you don't have many reviews yet, consider offering a small discount or incentive for customers to leave a review after purchase.

6. Trust Badges:
- Incorporate trust badges on your product pages and checkout process. Badges such as "Free Shipping," "Money-Back Guarantee," and "Secure Checkout" can reassure customers and reduce cart abandonment.

7. Sales Promotions:
- I see you already offer a discount, but it can be made more visible. Instead of a normal banner, make it a sticky banner at the top that highlights the ongoing discount.

8. Footer Enhancements:
- Revamp your footer to include quick links to important pages like About Us, Contact Us, Shipping Information, and Return Policy. Also, add your social media links and a brief introduction to reassure users of your legitimacy. For example:

9. Live Chat Support:
- Implement a live chat widget to provide real-time support to visitors. This can help answer any questions they might have and reduce hesitation in making a purchase. Apps like Tidio or Drift can be useful for this.

10. Mobile Optimization:
- Since most of your traffic comes from TikTok, it means most visitors use mobile phones. Ensure your website is fully optimized for mobile users. A mobile-friendly design can improve user experience and increase conversions.

11. Exit-Intent Popups:
- Use exit-intent popups to capture visitors who are about to leave your site. Offer a discount code or free shipping to entice them to stay and make a purchase.

By implementing these customized suggestions, you can enhance your store's user experience and increase your conversion rates. If you find this helpful, please let me know by giving me a 'LIKE.' 😊 If your question is answered, please mark this as 'SOLUTION.' 😍

Thank you, and best of luck with your store!
Lindsey, 
BON: Loyalty Rewards Referrals

[sreya1]

Hi there!

I love your shop - it seems like a great gift to create the perfect ambiance. One thing that can help with sales is repeat customers. If your existing customers remain loyal customers and buy again, you can boost your sales. You can try Retain AI to do so. Learn more and install here - it’s free until your first conversion! We’d love to get your thoughts and feedback at support@getretain.ai.

[Upsellise]

Hi @Nileshopping,

You've already received some great advice on improving your chances of making sales. Here are a few more suggestions to consider:

Get Feedback:

User Testing:

• Ask friends or relatives who fit your target audience to review your store and provide feedback. If that's not an option, consider hiring individuals to navigate your site and offer their insights.

Visitor Behavior Tracking:

• Analytics Tools: Utilize third-party tools like Google Analytics, Hotjar, or Crazy Egg to monitor visitor behavior on your site. These tools can show you where visitors are dropping off, allowing you to identify and fix problem areas.

Marketing Channels:

Instagram:

• If you haven't already, start promoting your products on Instagram. It's a great platform for showcasing products visually and can help you reach a wider audience.

Niche Forums:

• Participate in niche forums and communities where your target audience hangs out. Engage with the community and subtly promote your products.

Engagement Tactics:

Offer Freebies:

• Give something free to your prospects. This encourages them to buy something from you. People often feel obligated to reciprocate when they receive a favor, such as a freebie.

By implementing these strategies, you can gain valuable insights, increase traffic, and ultimately improve your chances of converting visitors into customers.

Best regards,

Upsellise