SEO in shopify and impact on google rankings on key search terms

[RetroS1]

hi, we've been on shopify for a few years.. placed a lot of attention on page titles, SEO field alt image etc. a couple of key search terms don't rank well yet we have the terms in the above and have a lot of prodcuts in these categories.. some competitors with few products and longevity are ranking better... any ideas to improve would be great.. we think we're doing all the right things in shopify but thought other merchants may have learnings to share... many thanks Em

[JoshHighland]

Have you focused on any structured data (JSON-LD) for your products? It provides a lot of data thats can be a ranking factor tat Google also considers. 

[Lee-Strong-SEO]

Hi @RetroS1,

It sounds like you've already done a lot of work on your SEO - well done.

If you would like some specific feedback, it would be great if you can provide your store's URL and the keywords you are trying to target. Otherwise the community can only provide general SEO assistance, most of which you've probably already done.