SEO Optimization Metrics

[BrownBrownie]

Hello All! 

I am about to bring on a vendor to execute SEO optimization for my website. 

The vendor will be performing the following items:

• Keyword Research - Keyword Strategy: Identify high-value keywords and map them to relevant pages.
• On-Page SEO - Content Optimization: Revise content with target keywords. - Meta Tags: Optimize titles, descriptions, and headers. - URL & Image Optimization: Ensure clean URLs and optimized images with alt text.
• Technical SEO - Site Speed & Mobile Optimization: Improve loading times and mobile responsiveness. - Sitemap & Structured Data: Submit XML sitemap and add schema markup.
• Local SEO - Google My Business & Citations: Optimize profiles and ensure consistent local listings.
• Content Strategy - Blogging: Create regular, keyword-focused content. - Internal Linking: Strengthen site navigation.
• Link Building - Backlinks: Acquire quality backlinks and monitor for harmful ones.

With that being said, I would like to track my metrics over the next 90 days to see if the investment has improved anything, but I am unaware what metrics I need/should track and where to gather this insight from within Shopify - does anyone have a checklist or something similar?

My website for reference: www.BrownBrownie.com 

[Yvonne_Yoast]

Hi @BrownBrownie, 

To track the effectiveness of your SEO efforts on Shopify, you can monitor several key metrics. Here's a checklist of metrics you should consider tracking over the next 90 days:

1. Organic Traffic: Use Google Analytics to track the number of visitors coming to your site from search engines.

2. Keyword Rankings: Monitor the rankings of your target keywords using tools like Google Search Console or third-party SEO tools like Ahrefs or Semrush.

3. Bounce Rate: Check the percentage of visitors who leave your site after viewing only one page. This can be found in Google Analytics.

4. Conversion Rate: Measure the percentage of visitors who complete a desired action (e.g., making a purchase). This can also be tracked in Google Analytics.

5. Page Load Speed: Use tools like Google PageSpeed Insights to monitor your site's loading times.

6. Mobile Responsiveness: Ensure your site is mobile-friendly using Mobile-Friendly Test tool.

7. Backlink Profile: Track the number and quality of backlinks using tools like Ahrefs or Moz.

8. Local Search Visibility: Check your local search performance using Google My Business insights.

9. Engagement Metrics: Look at metrics such as average session duration and pages per session in Google Analytics.

10. Technical SEO Issues: Use tools like Screaming Frog or Sitebulb to identify and fix technical SEO issues.

For gathering insights within Shopify, you can use Shopify's built-in analytics for basic traffic and sales data, and integrate with Google Analytics for more detailed insights.

For more detailed guidance on SEO for Shopify, you might find this Yoast SEO for Shopify guide helpful.

I hope this helps!