All things Shopify and commerce
Hi everyone,
I'm preparing to launch my fashion brand in France and plan an expansion to Germany and the Netherlands later in the first year, followed by a broader EU rollout starting in Year 2 + Switzerland, Norway, and the UK. I’m considering starting with Shopify Basic (which allows for 3 markets), but I’m unsure if it will meet my needs as I expand further into the EU and beyon.
I’ve looked into Shopify Markets and Shopify Advanced, which offer the ability to add more markets for $59/month each. My main questions are:
Here’s a table as I'm trying to work my way around the best pathway to rolling out my business:
Shopify Basic | 3 Markets | - Suitable for initial launch in France, Germany, and Netherlands. | - Limited to 3 markets. - May require upgrading for further EU expansion. | - No ability to add more markets without upgrading. |
Shopify Advanced | 3 Markets + $59 per additional market | - Advanced customization options. - Additional markets can be added for $59/month. | - More flexibility for adding markets as you expand beyond 3 (up to 15+). - Best suited for expanding into multiple countries over time. | - $59/month per additional market beyond 3. - Additional shipping, tax, and currency conversion costs. |
Shopify Markets | Customizable | - Centralized control for managing multiple regions. - Customizable per region (language, currency, pricing, SEO). | - Great for managing EU + non-EU countries like Switzerland, Norway, and the UK. - Scalable for 15+ countries. | - Potential additional costs for localization and country-specific taxes and duties. - Currency conversion fees. |
I’d really appreciate any feedback or experiences from anyone who has gone through this process!
Thanks in advance!
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