Shopify Basic vs Advanced vs Markets: Best Plan for Expanding from 1 to 15+ EU Countries + UK/CH/NO?

Shopify Basic vs Advanced vs Markets: Best Plan for Expanding from 1 to 15+ EU Countries + UK/CH/NO?

myriamlachouch
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Hi everyone,

 

I'm preparing to launch my fashion brand in France and plan an expansion to Germany and the Netherlands later in the first year, followed by a broader EU rollout starting in Year 2 + Switzerland, Norway, and the UK. I’m considering starting with Shopify Basic (which allows for 3 markets), but I’m unsure if it will meet my needs as I expand further into the EU and beyon.

 

I’ve looked into Shopify Markets and Shopify Advanced, which offer the ability to add more markets for $59/month each. My main questions are:

 

  1. For those who have expanded into multiple EU countries, would you recommend Shopify Advanced or Markets for managing growth beyond 3 markets, or is there another approach that worked better for you?
  2. How flexible and scalable have you found Shopify Markets when it comes to localization (languages, currencies, pricing), SEO, and custom buyer experiences for best sales in a fashion brand context?
  3. Is the EU treated as a single region, or does each country (and currency) need to be managed separately?
  4. Are there any additional costs or limitations (e.g., taxes, currency conversion, shipping, or SEO setup) when expanding to extra EU countries or non-EU countries like Switzerland, Norway, and the UK that I should be aware of?
  5. When is Shopify Markets expected to fully roll out? Here says: "coming soon to all Shopify customers over the next few months."

Here’s a table as I'm trying to work my way around the best pathway to rolling out my business:

 

Shopify Basic3 Markets- Suitable for initial launch in France, Germany, and Netherlands.- Limited to 3 markets.
- May require upgrading for further EU expansion.
- No ability to add more markets without upgrading.
Shopify Advanced3 Markets + $59 per additional market- Advanced customization options.
- Additional markets can be added for $59/month.
- More flexibility for adding markets as you expand beyond 3 (up to 15+).
- Best suited for expanding into multiple countries over time.
- $59/month per additional market beyond 3.
- Additional shipping, tax, and currency conversion costs.
Shopify MarketsCustomizable- Centralized control for managing multiple regions.
- Customizable per region (language, currency, pricing, SEO).
- Great for managing EU + non-EU countries like Switzerland, Norway, and the UK.
- Scalable for 15+ countries.
- Potential additional costs for localization and country-specific taxes and duties.
- Currency conversion fees.

 

I’d really appreciate any feedback or experiences from anyone who has gone through this process!

 

Thanks in advance!

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