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So I've been sending emails weekly for the last few months and getting (I think) good metrics. Approx 40% open rates. Approx 2.5 CTR. Low spends (but I think those are wrong).
The email I sent on Friday seemed to fall off a cliff. 25% open and 2% CTR. Did something change with the way they measure metrics or the way they send emails?
I don't trust their metrics on sales. Today, for example the email sent 3 hours ago has $89 of sales according to the metrics. When I look at 1pm on my orders page there is a flood of large orders ordering the items in the email I sent out. Approx an extra $350 in the 1-2pm hour apparently not recorded as an email conversion.
Can anyone comment or help me understand? I read something about Apple marking things as open that are not actually opened. Was that why I was getting 40%+? Did they change it back?
Subject | Date | Open rate | Click rate | Sales |
Midweek Funk/Soul/Disco/Jazz/International Drop | 3 hours ago | 17.59% | 2.59% | $89.81 |
New Arrivals This Week | Friday at 10:49 am | 25.28% | 1.98% | $211.18 |
Weekend House & Techno Drop | Jul 20 at 12:08 pm | 37.97% | 3.47% | $80.81 |
New Arrivals This Week | Jul 19 at 9:09 am | 37.25% | 3.28% | $507.45 |
New Arrivals This Week | Jul 12 at 10:08 am | 39.84% | 2.13% | $17.95 |
New Arrivals This Week | Jul 5 at 10:09 am | 40.07% | 2.68% | $89.77 |
New Arrivals This Week | Jun 28 at 9:09 am | 40.64% | 2.51% | $103.23 |
New Arrivals This Week | Jun 21 at 9:11 am | 43.77% | 2.87% | $345.73 |
New Arrivals This Week | Jun 14 at 10:08 am | 42.87% | 2.45% | - |
New Arrivals This Week | Jun 7 at 10:33 am | 42.02% | 2.98% | $107.72 |
New Arrivals This Week | May 31 at 11:49 am | 41.70% | 2.78% | $67.36 |
New Arrivals This Week | May 24 at 11:55 am | 38.85% | 3.41% | $215.54 |
Solved! Go to the solution
This is an accepted solution.
Hello @FurtherRecords
I also feel skeptical in your email metrics. There are several potential reasons for the discrepancies you're observing:
About Sales I feel
To gain a better understanding of your email performance, consider the following:
This is an accepted solution.
Hello @FurtherRecords
I also feel skeptical in your email metrics. There are several potential reasons for the discrepancies you're observing:
About Sales I feel
To gain a better understanding of your email performance, consider the following:
To ensure your customers don't receive both the abandoned cart and checkout emails, you can set up conditions or filters in your automation settings. Check if there's an option to exclude customers who received the first email from the second automation. This way, each customer will only receive one reminder.
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