Shopify flow

Shopify flow

Team_OSC
Shopify Partner
158 18 24

How can I send an email automatically to my subscriber through email about a new blog after publish using shopify forms or email or flow?

Replies 2 (2)

DaisyVo
Shopify Partner
4275 467 560

Hi @Team_OSC 

It sounds like you want to automatically send an email to your subscribers whenever you publish a new blog post on your Shopify store. That’s a great way to keep your audience engaged and drive more traffic to your site. Let’s go over how you can do this using Shopify Forms, Shopify Email, and Shopify Flow.

The Solution: Automating Blog Email Notifications

Shopify doesn’t have a built-in way to notify subscribers when a new blog post is published, but you can set this up using Shopify Flow + Shopify Email (or third-party apps if needed). Here’s how:

Option 1: Using Shopify Flow + Shopify Email (Recommended)

Since Shopify Flow allows you to create automated workflows, you can set up a trigger when a new blog post is published and send an email via Shopify Email.

Step-by-Step Guide

1-Install Shopify Flow (If Not Installed Yet)

  • Go to Apps > Shopify Flow and install it (free for Shopify Plus, Advanced, and Basic plans).

2-Create a New Workflow

  • Open Shopify Flow and click Create workflow.

3-Set the Trigger

  • Choose Trigger: Blog post created → This means the flow starts whenever a new blog post is published.

4-Add a Delay (Optional, but Recommended)

  • If you want to review the blog before sending, you can add a Wait for 1 hour/day step.

5-Send an Email Using Shopify Email

  • Click Action > Send marketing email (Shopify Email).
  • Choose a pre-designed blog announcement template or customize your email.
  • Set the subject, preview text, and content that links to the blog.

6-Activate the Workflow

  • Save and turn on the flow. Now, whenever you publish a blog post, your subscribers will get an email automatically.

Option 2: Using Third-Party Apps (If You Need More Customization)

If you want more advanced features, you can use email marketing tools like:

  • Klaviyo (great for advanced automation & segmentation)
  • Omnisend (for eCommerce email marketing with automation)
  • Mailchimp (good for simple email blasts)

These apps have pre-built automation that can send blog notifications to subscribers.

Wrapping Up

If you’re using Shopify Flow + Shopify Email, the setup is straightforward and works well for most stores. However, if you need more control over your email design and automation, a third-party tool might be a better option.

Let me know if you need more help with this setup!
Best regards,
Daisy

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Team_OSC
Shopify Partner
158 18 24

Thanks for your detailed response. 

I already tried Shopify Flow but could not locate the Trigger: Blog post created. 

Could you please help finding it, may be a screenshot can help?

Thanks,
Suman S.