Shopify says that my international traffic is up dramatically, but we only target domestic audiences

[epoll24]

Hi all. I recently noticed the attached image on my shopify store homepage. It's extremely strange and concerning because we only target domestic US audiences. I had our marketing agency take a look and make sure there wasn't anything wrong with our ad accounts and everything looks good (we only use US targeting for Meta). What is this traffic from? Is this just a reporting issue for uncategorized traffic?

[Amanda_Fordeer]

Hi @epoll24, I believe the traffic you're experiencing is organic, as your website might be ranking for specific keywords that are being searched by international users, and your content may have been shared on various social media platforms, also attracting them. Besides, displaying such bars or notifications is also a way Shopify encourages you to utilize their features, which you may consider. 🤗