Shopify Store Customer Engagement (Gamification)

[rarun]

Hello!

I am new to Shopify and I wanted to ask what shop owners are using for customer engagement? I've read a lot about adding gamification to stores and was wondering if any one has tried it, if it actually works, and what some of the pros and cons were? Also was wondering if there were any other trends that people were using to keep customers engaged?

Any information would be super helpful!

Thanks!

[Growave]

Hello, @rarun!

I'm Erlan from Growave 

Many store owners, including those on Shopify, are using gamification to engage customers. By incorporating reward systems, point-based games, tiered systems and challenges, you can make the shopping experience more interactive and fun. This can encourage repeat visits, build a sense of community, and even foster friendly competition among your customers. However, it's important to plan carefully to avoid coming across as gimmicky or overwhelming. Other popular trends you might consider include personalized product recommendations and interactive live shopping events, which can be especially engaging. These methods not only create a more tailored shopping experience but also help you gather valuable insights into customer preferences, boosting loyalty and satisfaction. For example, Chick-fil-A's loyalty program includes gamification features known as CODE MOO.  You might find this article helpful: Gamification in Loyalty Programs: Top Examples to Learn From. 

I hope this helped. Good luck!

Erlan | Growave