FROM CACHE - en_header

Shopify theme and best email marketing tool

New Member
1 0 0

Please say if shoptimized theme a good choice? or should go with any other theme?

and talking of best email marketing tool... is klaviyo better tha mailchimp, get response and omnisend?

Thanks in advance

Replies 2 (2)
Shopify Staff
Shopify Staff
1498 235 314

Hi @Sid22 

Thank you for reaching out to the community forums for some recommendations. I'd be happy to share some of my own insight into these choices to help you find the right fit for your store.

For your theme, the best option is going to vary depending on what you are selling, how big your catalogue is and who your market is. That being said, I can share some of my personal favorites with you to look at:

  • Online Store 2.0 themes - Free and Premium Themes for Your Online Store - See our entire collection of themes that run on our brand new 2.0 framework. I highly recommend using a theme that supports this to ensure you are getting the most benefits as possible from the platform.
  • Dawn Theme - Default - Dawn is our free theme developed by Shopify that runs the new 2.0 theme framework. It is a great starting point for any business and showcases all the new benefits of the 2.0 theme.
  • Streamline Theme - Core - I highly recommend the Streamline theme, it is very popular with a lot of our merchants. It comes with a very robust set of marketing and advertising tools built right in, meaning you won't need a lot of apps to get those additional features. 
  • Testament Theme - Genesis  - Is a great option for stores that sell in person and online. Designed for retailers of all sizes and a lot of merchandising tools.
  • Startup Theme - Tech - The startup theme is a great choice for companies that sell a small amount of items, or even just a single item. Allowing you to keep the focus on funneling your customers to the checkout organically.

In regards to the Shoptimized theme, I am not directly familiar with it. I will note though that the theme promotes and utilizes misleading marketing tactics to create a false sense of urgency. This goes against the Shopify terms of service and acceptable use policy, which is most likely why it is not part of our direct theme store. Please be aware that utilizing fake urgency tools that mislead customers is not supported on Shopify and could lead to legal action. This doesn't mean you can't use the Shoptimized theme, you just should not use those specific tactics in a misleading way.

For your email marketing, many of our merchants opt to use one of these 3 email marketing tools. All of them are great options, provide very similar features and scaled pricing. I would take a look at their pricing models to see which one is best suited to your business now and what your projected scaling will be in the future as well:

For Mailchimp, if you already have an account setup with them there are apps in the app store that allow you to integrate with your Mailchimp services. Since there is no direct supported connection, most of our merchants opt for an integrated email service if they do not have an existing Mailchimp account already. 

I hope these recommendations help you in your decision making!


Shay | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

New Member
1 0 1

Thanks for reaching out on the community forum, I'm happy to share my thoughts on these findings to help you find the right option for your store.

The best choice depends on your topic, what you're selling, how big your inventory is, and who your market is.

7 Best Free Shopify Themes to Take Your Website to the Next Level Here are some of my favorite themes for e-commerce, and they're all free.

1. Minimal

2. Debut

3. Narrative

4. Express

5. Fashe

6. Boundless

7. Brooklyn

Shopify is one of the leading eCommerce platforms available today. It offers various features and tools to help you build a successful online store. Apart from its robust functionality, Shopify also offers a variety of themes and templates to choose from.

Now comes to email marketing tools there are many paid and free tools here is a list of some of the free email marketing tools that may be personalized for your emails.

  1. Hubspot Email marketing

  2. Mailchimp

  3. MailerLite

  4. EmailOctopus

  5. Sender

  6. Omnisend

But our favorite Email marketing tool is MailChimp. MailChimp is an all-encompassing email marketing platform that helps you build your list, send beautiful emails, track opens and clicks, measure results, and more.


• Send beautifully designed emails

• Track opens and clicks

• Create automated campaigns

• Get started fast with templates


• Grow your list

• Build trust with your audience

• Automate your workflow

• Save time