Solved

Site title instead of domain on SERP

dariusmuresan
Tourist
15 0 3

Hi guys.

 

I'm having a hard time making my store appear with its site title instead of domain on Google search.

 

serp.png

 

The schema is implemented correctly as I've checked it on schema.org, I don't know what else I can do.

 

Also, the favicon is not displaying anymore. Please help me!

Accepted Solution (1)
Rishihuptech
Shopify Partner
589 105 119

This is an accepted solution.

Hi @dariusmuresan 

Here is the structured data for the index page, collection page, product page, article, breadcrumbs

Create snippet json-ld  and add below data then open theme.liquid before </head> paste this code {% render 'json-ld' %}

{% if template == 'index' %}
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "{{ shop.url }}",
    "potentialAction": {
        "@type": "SearchAction",
        "target": "{{ shop.url }}/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
    }
}
</script>

{% elsif template == 'product' %}
<script type="application/ld+json">
{
    "@context": "https://schema.org/",
    "@type": "Product",
    "name": "{{ product.title | escape }}",
    "image": [
        {% for image in product.images %}
            "{{ image | img_url: 'large' }}"{% unless forloop.last %},{% endunless %}
        {% endfor %}
    ],
    "description": "{{ product.description | strip_html | escape }}",
    "sku": "{{ product.sku }}",
    "mpn": "{{ product.id }}",
    "brand": {
        "@type": "Brand",
        "name": "{{ product.vendor | escape }}"
    },
    "offers": {
        "@type": "Offer",
        "url": "{{ shop.url }}{{ product.url }}",
        "priceCurrency": "{{ shop.currency }}",
        "price": "{{ product.price | money_without_currency }}",
        "itemCondition": "https://schema.org/NewCondition",
        "availability": "{% if product.available %}https://schema.org/InStock{% else %}https://schema.org/OutOfStock{% endif %}",
        "seller": {
            "@type": "Organization",
            "name": "{{ shop.name | escape }}"
        }
    }
}
</script>

{% elsif template == 'collection' %}
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "name": "{{ collection.title | escape }}",
    "description": "{{ collection.description | strip_html | escape }}",
    "url": "{{ shop.url }}{{ collection.url }}"
}
</script>

{% elsif template == 'article' %}
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "{{ article.title | escape }}",
    "image": "{{ article.image | img_url: 'large' }}",
    "author": {
        "@type": "Person",
        "name": "{{ article.author | escape }}"
    },
    "publisher": {
        "@type": "Organization",
        "name": "{{ shop.name | escape }}",
        "logo": {
            "@type": "ImageObject",
            "url": "{{ shop.logo | img_url: 'large' }}"
        }
    },
    "datePublished": "{{ article.published_at | date: '%Y-%m-%d' }}",
    "dateModified": "{{ article.updated_at | date: '%Y-%m-%d' }}",
    "description": "{{ article.excerpt | strip_html | escape }}",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "{{ shop.url }}{{ article.url }}"
    }
}
</script>

{% endif %}

<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "{{ shop.url }}"
        }
        {% if template == 'product' %}
        ,{
            "@type": "ListItem",
            "position": 2,
            "name": "{{ product.title | escape }}",
            "item": "{{ shop.url }}{{ product.url }}"
        }
        {% elsif template == 'collection' %}
        ,{
            "@type": "ListItem",
            "position": 2,
            "name": "{{ collection.title | escape }}",
            "item": "{{ shop.url }}{{ collection.url }}"
        }
        {% elsif template == 'article' %}
        ,{
            "@type": "ListItem",
            "position": 2,
            "name": "{{ article.title | escape }}",
            "item": "{{ shop.url }}{{ article.url }}"
        }
        {% endif %}
    ]
}
</script>

 

If you found this response helpful, please do like and accept the solution. Thanks!
Need support with Customizing your Shopify store?
Feel free to contact me at info@huptechweb.com or Visit our website Huptech Web.
Instant Shortcode Builder: Integrate customizable UI features anywhere in your store - No coding knowledge required

View solution in original post

Replies 4 (4)

Rishihuptech
Shopify Partner
589 105 119

Hi @dariusmuresan 
Google displays what it thinks is the page name. If nothing is recognized, the domain often is taken. Preferred, but not exclusively, is used
You can find more details here: https://support.google.com/webmasters/thread/209757987?hl=en&msgid=209773165
And here: https://developers.google.com/search/docs/appearance/site-names?hl=en

If you found this response helpful, please do like and accept the solution. Thanks!
Need support with Customizing your Shopify store?
Feel free to contact me at info@huptechweb.com or Visit our website Huptech Web.
Instant Shortcode Builder: Integrate customizable UI features anywhere in your store - No coding knowledge required
dariusmuresan
Tourist
15 0 3

Hi Rishi and thanks for replying.

 

How do I correct "WebSite structured data (is a bit messy on your site)" ? I can code it myself just don't know how to do it.

Rishihuptech
Shopify Partner
589 105 119

This is an accepted solution.

Hi @dariusmuresan 

Here is the structured data for the index page, collection page, product page, article, breadcrumbs

Create snippet json-ld  and add below data then open theme.liquid before </head> paste this code {% render 'json-ld' %}

{% if template == 'index' %}
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "{{ shop.url }}",
    "potentialAction": {
        "@type": "SearchAction",
        "target": "{{ shop.url }}/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
    }
}
</script>

{% elsif template == 'product' %}
<script type="application/ld+json">
{
    "@context": "https://schema.org/",
    "@type": "Product",
    "name": "{{ product.title | escape }}",
    "image": [
        {% for image in product.images %}
            "{{ image | img_url: 'large' }}"{% unless forloop.last %},{% endunless %}
        {% endfor %}
    ],
    "description": "{{ product.description | strip_html | escape }}",
    "sku": "{{ product.sku }}",
    "mpn": "{{ product.id }}",
    "brand": {
        "@type": "Brand",
        "name": "{{ product.vendor | escape }}"
    },
    "offers": {
        "@type": "Offer",
        "url": "{{ shop.url }}{{ product.url }}",
        "priceCurrency": "{{ shop.currency }}",
        "price": "{{ product.price | money_without_currency }}",
        "itemCondition": "https://schema.org/NewCondition",
        "availability": "{% if product.available %}https://schema.org/InStock{% else %}https://schema.org/OutOfStock{% endif %}",
        "seller": {
            "@type": "Organization",
            "name": "{{ shop.name | escape }}"
        }
    }
}
</script>

{% elsif template == 'collection' %}
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "name": "{{ collection.title | escape }}",
    "description": "{{ collection.description | strip_html | escape }}",
    "url": "{{ shop.url }}{{ collection.url }}"
}
</script>

{% elsif template == 'article' %}
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "{{ article.title | escape }}",
    "image": "{{ article.image | img_url: 'large' }}",
    "author": {
        "@type": "Person",
        "name": "{{ article.author | escape }}"
    },
    "publisher": {
        "@type": "Organization",
        "name": "{{ shop.name | escape }}",
        "logo": {
            "@type": "ImageObject",
            "url": "{{ shop.logo | img_url: 'large' }}"
        }
    },
    "datePublished": "{{ article.published_at | date: '%Y-%m-%d' }}",
    "dateModified": "{{ article.updated_at | date: '%Y-%m-%d' }}",
    "description": "{{ article.excerpt | strip_html | escape }}",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "{{ shop.url }}{{ article.url }}"
    }
}
</script>

{% endif %}

<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "{{ shop.url }}"
        }
        {% if template == 'product' %}
        ,{
            "@type": "ListItem",
            "position": 2,
            "name": "{{ product.title | escape }}",
            "item": "{{ shop.url }}{{ product.url }}"
        }
        {% elsif template == 'collection' %}
        ,{
            "@type": "ListItem",
            "position": 2,
            "name": "{{ collection.title | escape }}",
            "item": "{{ shop.url }}{{ collection.url }}"
        }
        {% elsif template == 'article' %}
        ,{
            "@type": "ListItem",
            "position": 2,
            "name": "{{ article.title | escape }}",
            "item": "{{ shop.url }}{{ article.url }}"
        }
        {% endif %}
    ]
}
</script>

 

If you found this response helpful, please do like and accept the solution. Thanks!
Need support with Customizing your Shopify store?
Feel free to contact me at info@huptechweb.com or Visit our website Huptech Web.
Instant Shortcode Builder: Integrate customizable UI features anywhere in your store - No coding knowledge required
dariusmuresan
Tourist
15 0 3

Thank you so much, I've implemented it as you instructed me. Hope this will help!