The Holidays are fast approaching, and Smart Shopping Campaigns are a great way to boost sales for your ecommerce store!
Shopping ads are ads with an image, price and title, that appear when a user searches on Google for a product. These will usually appear on the top and will only show ads from advertisers using Google Shopping. That being said, your shopping ads can or may appear in other places such as in the images tab of your search, or in other Google partner websites. Google Shopping also have a dedicated tab that allows users a quicker and more efficient shopping process. Learn more about Google Shopping Ads for online stores here.
Shopping ads are useful in many ways and often result in higher conversion rates than search campaigns. The reasons are as follows:
Shopping ads have all the key information to draw in a potential customer in one small space that contains: title of the product, image of the product and most importantly, the price.
Shopping ads are very likely to show up for people making specific searches. For example, let’s says someone searches “blue denim apron.” Google will show the user products that match that description. Considering that shopping ads use a PPC (pay-per-click) model, meaning you as an advertiser have to pay every time someone clicks on your ad, you want to make sure you are reaching the right customers and that they will purchase your products!
Google Shopping is one of the best tools to bring quality traffic to your store and increase conversions. Smart Shopping Campaigns bring you the same high conversions but with less work! The benefit of Smart Shopping Campaigns is that Google uses AI and machine learning to optimize your existing shopping campaigns. Google Smart shopping campaigns use automated bidding, ad placement and targeting to reach the right customers for your product and maximize sales. Google Smart Shopping campaigns are a much easier and quicker way to advertise your products in a more personalized way to each user and can help you generate traffic to you Shopify store through its automation technology.
On top of that, Google actually can figure out which of your products are performing the best and you can get competitive insight as to how you can shake up your campaigns for even more sales.
The good news is that you can effortlessly link your inventory to your Google Ads account through your Shopify store. Clever Ecommerce’s software can create Google Ads for you through our Shopify integration, completely for free. Simply link your account and the software will do all the work for you. It will upload your products on Google Merchant Center, develop and optimize your Smart Shopping campaigns, and automatically optimize your budget.Not only this, but you can also get your Conversion Pixel automatically implemented by the software and start tracking your conversions all in one app.