Hey
Sorry to hear this. That kind of sudden shutdown can be incredibly frustrating, especially when you’ve just started gaining traction.
Unfortunately, yes, this does happen occasionally, even to legit stores. Shopify’s automated fraud detection systems can flag accounts based on suspicious activity patterns, payment processing issues, or policy concerns (sometimes mistakenly). And when that happens, support can be vague while the Trust & Safety team reviews it internally, which usually isn't instant.
A few things you can do in the meantime:
Keep your tone neutral in all communications with Shopify, just present your side clearly, with any documents or context they ask for.
Double-check your store content, payment setup, and ad account, sometimes a mismatch in business info, products with restricted keywords, or even chargeback-prone products can trigger this.
If you’re running Facebook ads, make sure your landing pages and product policies match ad claims, sometimes policy issues on the ad side can affect your store trust score too.
It's good that you've already submitted the appeal, in most cases, they do respond within a few business days. If it turns out to be a false flag, they’ll often reinstate the store.
You’re definitely not alone in this, many legit merchants have faced something similar during their early launch phase. Hopefully you’ll get some clarity soon
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