store optimisation

[HiliproVA01]

Hello Everyone,

Hi Shopify experts! Could you please review my store [www.hilipro.com] and share feedback on how to improve the layouts, conversions, or any technical issues? I’d love your suggestions, ideas, and feedback for a smoother, more effective interface that could increase my conversion ratio.

Thanks in advance for your help!

[websensepro]

Hi @HiliproVA01 

Overall, the store looks great!
Just one suggestion: consider improving the Hero Section by adding a bold headline and a clear call-to-action. Also, using high-quality images that show your stands in real-life use can make a big impact.

If my reply is helpful, kindly click like and mark it as an accepted solution.
Thanks!
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[Channelwill]

Hi @HiliproVA01,

Thanks for sharing your store

Here are a few suggestions to help optimize for higher engagement and conversions:

1. Clarify your offer above the fold
A stronger headline that quickly tells visitors what you sell and why it matters. Right now, it takes a bit of scrolling to understand your niche.

Try something like:
“Essential tech accessories for modern living - shipped fast, priced right.”
Plus, a bold “Shop Now” button to guide clicks.

2. Product page polish
Your product pages are easy to browse so that's nice! To boost conversions, might consider:

• Adding bullet-point benefits (not just specs)

• Highlighting delivery timeframes or return policies

• Including customer reviews, even if you start with just a few

3. Build more trust
Consider adding trust badges (like secure checkout, return guarantee) and showing shipping/payment methods in your footer or product pages. Even small signals go a long way.

4. Track and optimize post-purchase
If you're managing fulfillment yourself or through small carriers, you might run into post-purchase confusion. Tools like ParcelPanel Order Tracking or ParcelPanel Returns & Exchange can help by providing branded tracking pages and a self-serve returns portal, which boosts trust and reduces support tickets.

You’ve got a solid foundation! A few UX tweaks and trust-builders can make a big difference. If you'd like, I’d be happy to look at a specific product page and offer copy suggestions too.

And if this helped, feel free to mark it as a solution so others can benefit 😊

[Website_Speedy]

Hello @HiliproVA01, Store optimization is a regularly ongoing process that you cannot complete the process in one go; you need to apply the practices regularly. I have examined your store in Google Page Insights Report, and below is the result determined from it-

You can see that your performance score is not up to the standards. Speed is the key for the website to hold on to customers on site to increase sales.

LCP Issues 

LCP is the main issue as it is too high for your site, and product images are causing the load delays.

Suggested Improvements

You have used WebP format, which is good,d but you need to apply some more advanced techniques - 

Image Preloading 

For load delays in images, it is always preferable to preload the image with fetchpriority high.

Like - 

 <link rel="preload" as="image" href="{{ product.featured_image | img_url: '600x' }}" fetchpriority= “high”>

Don’t lazy-load the LCP image

Lazy loading is a good option for the images that do not need to be delayed, but if you apply this on LCP images, it causes load delay,s so do reverse the lazy loading to eager loading for LCP images.

Example - 

<img src="{{ 'hero.jpg' | asset_url }}" loading="eager" alt="Hero Image">

High Total Blocking Time 

Your site TBT is high because the JavaScript and CSS are not optimized properly. That means the browser is not able to handle different input tasks with user interactions like mouse clicking, scrolling, etc.

Suggested Improvement 

Optimize CSS Rendering

CSS rendering is a significant part of the main thread's workload. Minimizing the number of CSS rules and simplifying the CSS code can speed up rendering.

Example - 

<link rel="stylesheet" href="critical.css" media="screen">

<link rel="stylesheet" href="non-critical.css" media="print"onload="this.media='screen'">

Minimize JavaScript Execution

Long-running JavaScript tasks can block the main thread and delay rendering. Breaking these tasks into smaller tasks using requestIdleCallback or setTimeout can help.

Example -

function longTask() {

  // Do some work

  setTimeout(() => {

    // Continue the work

  }, 0);

}

Your store SEO score also needs some improvement to cross 90. As per the analysis, I found things you should keep in mind while preparing the store.

Crawlable Links - Search engines use href attributes on links to crawl websites. Ensure that the href attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered.

Descriptive Text - I found one link on your site not have the descriptive text, so remember to provide descriptive text for all the links you added.

Alternatively, if you do not want to go deep down into developer things, I recommend trying Website Speedy - a shopify app that optimizes the store automatically by optimizing essential core web vitals. 

[Jaron_Smith]

Hi @HiliproVA01 

Your store looks great!

One suggestion to help improve your conversion rate is to implement smart bundling and quantity-based discounts — this encourages customers to buy more.

I’d recommend trying the Wizio Bundle - Quantity Breaks app. It allows you to:

• Create attractive quantity break offers

• Show discounts directly on product pages

• Customize layouts to match your store's design

• Boost average order value with volume-based pricing

Here you can check the demo store

[SEOAnt-Jeffery]

Hi @HiliproVA01

After checking your shared store page contents and performance on Google, I intend to give you three ideas below which can increase your conversion rate and optimize page contents, kindly check them below please:

1. There exists "Reviews aren't verified by Google" error on Google. This error means your review on product pages are not identified as normal ones properly, please double-check the review source and update them in a more standard and real pattern, therefore Google will regard it as practical reviews and display normally.

2. On product pages, the chat icon on the right lower corner of the page seems contradicted with the banner on the bottom. You can choose to adjust the position of chat icon in a higher place, or move the banner at the bottom of page into the top of page and combine the text contents together. In this way, it will look cleaner and well-structured, so that it is good for Google indexing also.

3. Do your best to fasten the page speed on your website, especially on your Collection pages, as plentiful images exist there. Under this situation, I suggest you can consider lazy-load images which are unnecessary to display immediately or compress image size losslessly to reduce the loading speed of images when parsing by browsers.

You can take a look of what I suggest here wisely and if any one of them is unclear on your end to proceed, message me directly please. Thank you!

[Nemanja_Janjic]

 Hi there!

I have two quick suggestions that could help improve trust and conversions:

1. Replace Judge.me Reviews with a “Customer Reviews” text.

2. Add a full-width Trust Badges section – Don’t just rely on a top bar for trust info like “Fast Shipping | 30-Day Risk-Free Return | Premium Quality”. Create a proper Trust Badges section that clearly displays this with icons. Here's an example of how it could look using the TrustMark app:

It makes your store feel even more credible and reassures potential buyers.

Hope this helps.

Cheers,

Nemanja