Store performance

Store performance

Coelho63
Excursionist
22 0 4

Hi all,

 

I would appreciate if someone could verify and give me a opinion on what I need to change or implement, is my 5th month and no sales yet. I have changed 4 themes and now I have a prestige one with a single type of products

I am tired of wasting money and receiving daily emails and msgs from supposed experts and nothing is happening

 

https://lojamanuelcoelho.com/en

Manuel Coelho
Replies 3 (3)
Coelho63
Excursionist
22 0 4
Hi Mike

Many thanks for your comments and support, but unfortunately for me,my
knowledge is fundamental
I receive daily emails from supposed experts talking about SEOs, BWS FLOWS,
and Web Application Firewall, can you please be clearer and let me know
what needs to be implemented?
I am losing my mind and my thoughts are to close the store

Thanks,
Manuel Coelho

Laza_Binaery
Shopify Partner
335 62 93

Hi @Coelho63 

 

Sorry to hear you are struggling with the sales. It is hard work, especially dropshipping in a very saturated space. Where anyone can import products and sell them. The theme does have a good impact but also it should match your products. Prestige is a good theme but not sure if it would be my first pick for store with mostly tech products. Also you do need good content no matter the theme.

 

First thing, I think you should remove the snow, it is the end of January and the holidays passed. Second, what stood out to me straight away was your menu. It has an issue with duplicate text ( All productsAll Frequently Asked QuestionsFrequently About usAbout Contact usContact ). But that is not a biggest issue for me. I think, that in a store, products are most important and a way to get to them. You should organize the menu better and focus on collections. Prestige theme has an option to set images in the menu, and lists with sub-collections. Something to easily lead customers forward. It is really important.

 

Your homepage is a bit all over the place. You have a hero banner the one product section, then 6 products grid, and then another single product. Later you have 4 collections in 3 column grid, which looks off. Then you have 3 in a row text/testimonial like section black, red, black. Note red one 3rd element has a placeholder. And then again 3 single products.  This is not a good flow for a customer, and you should check what some of the popular stores do on the homepage. I think it also missing some more content, and text to reassure customers it is in the right place. Some icon section blocks for example.

 

For collection pages, you should get some description, maybe even put it below the product grid but have enough text and enough important keywords.

And about the grid, 3 columns for me is not optimal. For larger screens, it should be 4. Now it looks too wide. Also, showing the price just on hover for me is a bad practice. You force a customer for an extra move. Also adding Add to Cart would be good. This is a bit in general but do take notice of product images, especially ones that have red borders and extra text. For example " Teclast F16Pro Laptop" it has a coupon plus the final price that is way less than what you are selling. Customers could complain, no?

 

Product pages, for me most important element, Add to cart is almost invisible, it does shake but still. It should be a full background, an accent color. And descriptions, I think you should check each one and adjust a bit. For example, the same product "Teclast F16Pro Laptop" has a big "Click the following link to get this price!" On several product images just repeats and the customer scrolls and scrolls. And think the description could be better below the main product block, full container width. Check also that bundle app, it just displays in Spanish but it should be in English.

 

One general thing that I check on every store, the contact information is not full. You do have 2 phones but no address, or business name and you should change Gmail email to your domain. All trust signals. 

 

Good luck. 

 

Kind regards
Laza
www.binaery.com
Coelho63
Excursionist
22 0 4
Thanks for the support and kind comments

Thanks,

Manuel Coelho