TikTok ads - good metrics but no sales

[Vlas]

TikTok ads 0.25 CPC + 5.39 CPM = 13 checkouts but no sales ;(

Hello!

I run a testing TikTok CBO campaign for $50 to test a winning product. From the statistics = 0.25 CPC, 5.39 CPM it's actually winning product because as far as I understand it is good metrics, right? Correct me if I'm wrong. I got 13 checkouts but no sales. I really wonder so so so much what should I improve on? How do I get more sales? Like what is my missing point to improve to get sales because I can't analyze as a beginner. My website is memoriesly.com. I guess the website also can be an obstacle. What should I change in the website or ADs or something else? Thank you for your help anyway!

[flareAI]

Hello @Vlas,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

There could be a few reasons why you're seeing good metrics on your TikTok ads but not seeing a corresponding increase in sales for your Shopify store.

1. Your ad targeting may not be specific enough, so while you're getting a lot of views, they may not be from your ideal audience.
2. The audience may be interested in your products, but the messaging or presentation of your ad may not be compelling enough to convert them into customers.
3. The audience may not be ready to make a purchase, but they may be considering it, so you may see an increase in sales over time.
4. The audience may be interested in your products, but the process of buying on your website may be too complicated or frustrating.
5. Your prices may be too high or not competitive.

It's important to track and analyze your metrics, such as click-through rate, conversion rate, and return on ad spend, to identify which areas may need improvement. You can also consider A/B testing different ad creatives, targeting methods, and website experiences to optimize your results.

Is your eCommerce sales growing, but profit shrinking? flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[Leah_TrueProfit]

Hi @Vlas 

Your CPC ($0.25) and CPM ($5.39) look good, but 13 checkouts with no sales is a red flag. Here’s what could be happening:

- Unexpected costs at checkout – Hidden shipping fees, taxes, or long delivery times can cause drop-offs. Test a checkout yourself to spot issues.

- Lack of trust signals – If your site lacks reviews, security badges, or clear refund policies, customers hesitate to complete their purchase. Adding

social proof (testimonials, user-generated content) helps.
- Payment issues – Some TikTok audiences prefer alternative payment methods (PayPal, BNPL options). Check if you’re offering enough choices.
- Weak urgency & persuasion – If your product page doesn’t reinforce why they should buy now, consider adding limited-time offers, scarcity messages, or free gifts.

You need to see if your ads are bringing profitable traffic.

Many Shopify merchants deal with the same challenge when it comes to turning ad spend into real profit. You can join our Discord and ask them directly what worked for them—real experiences, real solutions. Link here: https://discord.gg/X5KWVbQS7B

[Leah_TrueProfit]

Hi @Vlas 

Your CPC ($0.25) and CPM ($5.39) look good, but 13 checkouts with no sales is a red flag. Here’s what could be happening:

- Unexpected costs at checkout – Hidden shipping fees, taxes, or long delivery times can cause drop-offs. Test a checkout yourself to spot issues.

- Lack of trust signals – If your site lacks reviews, security badges, or clear refund policies, customers hesitate to complete their purchase. Adding

social proof (testimonials, user-generated content) helps.
- Payment issues – Some TikTok audiences prefer alternative payment methods (PayPal, BNPL options). Check if you’re offering enough choices.
- Weak urgency & persuasion – If your product page doesn’t reinforce why they should buy now, consider adding limited-time offers, scarcity messages, or free gifts.

You need to see if your ads are bringing profitable traffic.

Many Shopify merchants deal with the same challenge when it comes to turning ad spend into real profit. You can join our Discord and ask them directly what worked for them—real experiences, real solutions. Link here: https://discord.gg/X5KWVbQS7B