Tips to Help Merchants Win more Shopify Chargebacks

[Bibek]

Chargebacks are a frustrating but unavoidable part of online business. However, with the right strategies, you can significantly improve your chances of winning disputes.

Key Tips:

1. Understand the Dispute Reason
   Tailor your response based on the chargeback reason:

   • For fraud disputes, highlight preventive checks like: CVV, address verification and other checks.
   • For "item not as described" cases, focus on proving that the product or service was delivered as promised and matched the description.
     
     

2. Prioritize Customer Communication

   • Keep customers informed about their purchases, delivery timelines, and policies.
   • Offer a quick point of contact to resolve issues directly before they escalate to a chargeback.
     
     

3. Submit Strong, Well-Organized Evidence
   When fighting chargebacks, how you present your case matters:

   • Avoid Links, urls or Cropped Images: Always attach full documents or screenshots as files to ensure everything is accessible.
   • Use Annotations: Highlight or annotate key terms, items, or policies to draw the reviewer’s attention to critical details.
   • Focus on the Dispute Reason: Address the specific issue raised in the chargeback instead of submitting generic responses.
     
     

   Imagine you're a reviewer with 100s of cases and you receive a 15-page response without precise response - the simplest option for the reviewer is to decline such claim. Keep in mind that a human is reviewing your submission. Be concise, clear, and organized. Include only what’s necessary to address the chargeback and clearly explain why the dispute is invalid, backed by solid, relevant evidence.

Preparation and attention to detail can make all the difference. Share your own tips or success stories below—let’s help each other succeed!

Let’s WIN Together!