I have my eshop in Shopify since September 2020, so it's not very new.
I noticed (in google analytics) a sudden decrease in traffic on April 17th and continues to this day. I feel helpless cause I don't know what's causing it.
A few days ago, end of April, I made some adjustments to image size to decrease page size and also took off some elements from the homepage. I am trying to get a better grade on Page Speed Insights, and do I have. I started 73 (Desktop) & 33 (Mobile) and now the site has 92 (Desktop) & 54 (Mobile)
So I can't think of what causes this decrease in traffic.
I am running Facebook ads the same way as I did before.
Here are some stats - date: 17th April to 7th April compared with the previous period
google / organic - % Change -70.58%
social / traffic - % Change -88.04%
direct -% Change -28.67% (even direct traffic dropped)
Here is my site - https://amamelis.eu/
Am I missing something here, please some help will be greatly appreciated.
Hello @Kikidi !
Its seem your Facebook ads are running perfectly.
You need to improve your on-page seo and off-page SEO.
The reason of decrease in traffic might be due to another website with a better SEO has taken your place. So my advice would be to work on and improve your SEO to increase organic traffic again.
So there are a number of things, speaking from an organic search pov. This is the kind of process I typically go down to diagnose a decrease in traffic like you are describing.
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