This kind of Facebook page connection issue with Shopify’s Facebook & Instagram app is unfortunately quite common and can be caused by a few tricky factors. Based on community reports and best practices, here are some targeted suggestions to try and resolve the problem where the “Connect” button for your Facebook business page is unresponsive:
1. Check for Existing Connections to Other Shopify Stores
If your Facebook page or Instagram account is already connected to another Shopify store, Shopify will block connecting it again.
Verify in your Facebook Business Manager under Business Settings > Accounts > Pages and Instagram Accounts that your page is not linked to another Shopify store.
If it is, disconnect it from the old store before trying again.
2. Remove Redundant Facebook Catalogs and Data
Old or duplicate Facebook product catalogs linked to your page can interfere with new connections.
Go to your Facebook Business Manager > Catalog Manager and delete any unused or duplicate catalogs related to your store.
After cleanup, try reconnecting in Shopify.
3. Use a Clean Browser Environment
Clear all browser cache and cookies or use a fresh incognito/private window.
Try different browsers (Chrome, Edge, Firefox) and devices to rule out browser-specific issues.
Disable any ad blockers or browser extensions that might interfere with Facebook login flows.
4. Verify Facebook Business Manager Setup
Ensure your Facebook Business Manager is fully set up, verified, and that you have admin access to the Facebook page you want to connect.
Confirm your Facebook account has the necessary permissions to manage the page and ad accounts.
5. Disconnect and Reinstall the Facebook Sales Channel in Shopify
Remove the Facebook sales channel completely from Shopify (Settings > Sales Channels > Remove Facebook).
Wait a few minutes, then reinstall it via Add sales channel.
Attempt the connection process again.
6. Log into Facebook with the Correct Account
Log out of all Facebook accounts on your browser.
Log in only with the Facebook account that has admin rights to your business page.
Then try connecting from Shopify again.
7. Check Shopify Store Country Settings
Facebook requires stores to be in supported countries for Facebook Shops and checkout integration.
Verify your Shopify store’s country under Settings > General matches a supported country.
8. Alternative: Manual Pixel and Catalog Setup
If the app connection continues to fail, consider manually adding your Facebook Pixel ID in Shopify’s Online Store > Preferences.
Manually create and manage your Facebook product catalog in Facebook Business Manager and link it to your page.
Use Facebook’s Commerce Manager to set up your shop manually as a fallback.
This issue is frustrating but usually resolved by carefully checking permissions, cleaning up old connections, and ensuring the right Facebook Business Manager setup. If after all these steps it still doesn’t work, consider reaching out to Shopify Experts or Meta Marketing Partners who specialize in Facebook-Shopify integrations.
