Yes, you can use different emails for your Google Business Profile (GBP) and Google Merchant Center (GMC). They don’t have to be the same, as long as both accounts are verified and properly linked within your Shopify setup. Just make sure that the GMC account has access to the GBP locations, especially if you're running local inventory ads; Google needs to see that connection between your products and physical store locations. It's a good idea to grant admin access between the accounts if needed, just to ensure everything runs smoothly.
