Website sales
Hi @BiggerPurpose ,
I am from Mageplaza - Shopify solution expert.
Your website doesn’t attract customers to buy products despite you having CTR at over 4%- high rate.
I don’t see your ads so I can’t make detailed recommendations on your landing page. But here are some recommendations from “Databox”. You can check more in this article.
“When CTR is high but the conversion rate is low that indicates a problem with the landing page, which is most commonly due to a lack of effective calls-to-action (CTA) on the page. The solution is to create a clear CTA like a “Buy Now” or “Read More” button. The CTA can be a clickable image overlaid with a small amount of text or a simple button.”
Besides, here are my recommendations in the content and UX/UI of your website:
1.Pay attention to your cart abandonment rate
A high cart abandonment rate can be particularly frustrating for your business, especially when you’ve invested heavily in getting people to your site in the first place.
A high cart abandonment rate represents potential customers who chose not to become customers. This is also a reason causing low conversion rates.
- You can remind your customers about the products left in their carts and encourage them to finalize their purchase by:
- Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
- Incentives: Offer a discount or free shipping to encourage them to complete their purchase.
- Shopify help center has provided a guideline on this. You can check it here.
2. Domain name
Currently, you are using the default “myshopify.com” subdomain. It may lower brand awareness among markets and might give your potential buyers doubts or hesitation to make a purchasing decision
You must acquire a custom domain to maintain and strengthen your online presence. Using a domain that matches your brand can help you build trust in your online store.
3. Add Favicon logo
A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.
4.Homepage
4.1.Banner
The banner is too general and doesn't catch attention. Also, the banner quality is not good and does not display full size on mobile.
You should enhance the banner quality and add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection).
You can see the difference between your banner and references:
4.2. Collections
- You should make collections more noticeable, and the images should be in a line.
Here is a reference
4.3. Featured products
- You should increase the size of text instead of the small description.
- Make price information, and discount labels more noticeable.
- Adding “add to cart” button to enable customers to buy products on the homepage.“Add to wish list” and “Quick view” buttons is another idea to encourage customers to stay on the site.
Below is a reference:
5. Search features
You should enhance the search by making larger product images. Include blog search functionality for better content discovery.
Here is the reference, larger images will catch the attention and enhance customer experience
6. Adding trust badges
- Displaying a trust badge can reassure customers you have a secure and low-risk online shopping experience. Security trust badges, payment badges, endorsement badges, and policy-specific badges are all popular types.
- For example, here are payment badges
- Policy-specific badges
7. Social account
- You should fix the link on the Instagram icon as when I click on it, it redirect to Page not found.
8. More promotional section
Display other recommendations or promotional sections on the homepage, product detail page, cart page and checkout page to effectively promote products and attract customers to buy more. The reference is below
I hope some of my suggestions are helpful, feel free to give me any feedback.
Good luck!
