What are the biggest challenges you face as online sellers?

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Hello Community!

I'm conducting research on the challenges faced by Shopify sellers and would love to hear about your experiences. I'm particularly interested in learning which aspects of selling on Shopify you find most challenging and how you handle them.

Would any of you be willing to share your stories? Any insights would be greatly appreciated and, in return, I'd be more than happy to share a summary of the findings and useful tips I gather.

Thanks for your time and help!