What can i do more with shopify for my skincare korean eshop

[Lollitie]

Hello i have left shopify for make www.coreebeauty.com

i need some advice why should i come back here for do a better version of my kbeauty eshop?

-faster?

-more visibility?

-ads easier?

[mageplaza-cs]

Hi @Lollitie ,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance.  Here are several recommendations:

1. Improving the speed and performance on Mobile

• I checked your website performance on PageSpeed Insights - a Google tool that measures the website performance and found that scores on mobile, where a high number of the traffic is coming from, is around 4x - pretty low while the performance score on mobile should ideally be above 6x.

• For Shopify stores, the following are several factors that impact web performance
• Store theme
• The apps installed
• Any additional third-party code you’ve manually added to your store, including tag managers and the tags within them
• Here are some tips that you can use to improve your site performance:
• Use compressed images
• Optimize use of Shopify apps
• Or consider professional help
• You can check here more advice from Shopify

Besides, here are my recommendations in the content and UX/UI of your website:

2. Add more section on the navigation bar

To make the navigation bar more informative, you should add several sections:

2.1. About Us page

An About Us page is a section on a website that provides information about a company, organization, or individual. It’s an opportunity to tell your brand’s story, share your vision, introduce team members, and outline your history, values, and achievements. This is where you build trust and credibility with customers.

Here is a reference:

2.2. Support section 

I checked and found it hard to find return/refund/shipping policies on your site and this may cause hesitation to purchase. 

You should add a support section (any refund, shipment, and return policies) to the navigation bar - an easy to spot position to enhance customer trust and address purchasing hesitation.

Here is reference

3. Homepage 

3.1 Banner

The current banner is too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers.

Here is a reference

3.2. Bestsellers

You should make price information more noticeable, add “wishlist” button, add rating to encourage customers buying products

Here is a reference:

4. Category page

4.1. Fix text

There must be products instead of articles

4.2. Improving filters

You should add more options to improve filters, enhancing customers' shopping experience. 

Here is reference for cleanser filter:

5. Add search bar

A search bar on your website will let your customers find what they are looking for faster. A search bar with larger product images, including collection search, brand search etc.. functionality will provide customers with better content discovery. Here is a reference

6. Product details page

6.1. Lack of review section

Review will provide customers more information about the product. It will enhance trust and provide more information regarding the product. See a reference below:

6.2. Similar articles

• The text should be products instead of articles
• Add to cart or add to wishlist button will encourage customers to buy products
• Here is a reference

6.3. Lack product details

You should add more product details such as: ingredients, about the brand, etc..to address buying hesitation. Here is a reference:

7. Shop by brand 

Brands do not display correctly on desktop, please check and fix these

8. Adding FAQ and chat box

You can add an FAQs section and chat box to address common customer concerns. 

Here is the reference:

Additionally, I suggest focusing on improving your SEO to attract organic traffic to your website. For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

Content:

• Regularly updated the blog with valuable content on trendy topics. 
• Use headings (H1, H2, H3) appropriately to structure content and include keywords.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!