What I'm doing wrong, 7 months on Shopify and no sales

What I'm doing wrong, 7 months on Shopify and no sales

Not applicable

https://sosimplestudio.com/

 

Hi! I've opened my shop 7 months ago and haven't sold anything on Shopify. I'm not sure what should be done to change this. Thank you!

Replies 3 (3)

LilyTaylor
Excursionist
23 3 2

Hey there, I took a look at your store, and first off—props for sticking with it for 7 months. A lot of people give up way sooner, so you're already ahead by still pushing forward. That said, no sales in that timeframe means something isn’t clicking, so let’s break it down.

A few key areas to focus on:

1. Traffic – Are people even seeing your store?

  • Check your Shopify analytics: How many visitors are coming in daily/weekly?
  • Where is your traffic coming from? If it’s mostly from social media, are they the right audience, or just random clicks?
  • If you’re getting visitors but no sales, your product, pricing, or messaging might need tweaking.

2. Store Trust & Design

  • Your site looks clean, but do you have clear trust signals? (Testimonials, social proof, return policy, shipping info, about page, etc.)
  • Do you have a unique selling proposition (USP)? Why should someone buy from you instead of a competitor?

3. SEO & Discoverability

  • Are your product titles and descriptions optimized for search? (Think about what people would type into Google to find your product.)
  • Adding blog content can help attract organic traffic. Even a few simple posts answering common questions in your niche can work wonders.

4. Conversion – Are people dropping off at checkout?

  • Have you tested your checkout process to make sure it’s smooth and easy?
  • Do you offer multiple payment options? (Some customers will abandon their cart if their preferred method isn’t available.)
  • Are your product prices competitive? If they’re too high compared to similar products, customers might leave.

What You Can Do Right Now:

Check analytics – Figure out where the bottleneck is (no traffic vs. no conversions).
Improve product pages – Detailed descriptions, high-quality images, trust signals.
SEO optimization – Make sure your store is findable on Google.
- Consider running a small ad campaign – Even $5/day on Facebook or Instagram can give you insights into what’s working.

 

Since SEO is a key factor in long-term success, a tool like SEOPro (full disclosure, we built this) can help you audit your product pages, find missing keywords, and optimize titles & descriptions in bulk, ultimately increase traffic and sales.

 

Hope this helps!

 

If you want, drop more details about your traffic sources, and I can give more specific advice.


Lily!

SEOPro Developer - If this reply was helpful, please let us know by liking it or accepting it as a solution

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Akohub
Shopify Partner
183 6 40

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you. 

 

Overall your site has a clear and elegant design. One effective way to enhance your website's performance is by adding clear CTA buttons on each product image. This small adjustment can significantly improve the shopping experience by guiding visitors on what to do next, such as "Shop Now" or "Learn More." By making it easier for customers to take action, you can boost your conversion rates and encourage more sales.

 

In addition to optimizing your site, consider investing in Google Ads and Facebook Ads to increase visibility and attract more potential customers. These platforms allow you to target specific audiences based on their interests and behaviors, helping you reach people who are more likely to be interested in your products. Once you've driven traffic to your store, combining these efforts with retargeting campaigns can be particularly effective. Retargeting focuses on users who have previously visited your site but didn't make a purchase, reminding them of their interest in your products. This strategy often leads to higher conversion rates because it targets an audience that is already familiar with your brand. While dynamic ads show various products based on user behavior across multiple platforms, retargeting specifically targets those who have engaged with your site, often resulting in a better return on ad spend (ROAS). This approach leverages the existing interest of potential customers, making them more likely to return and complete their purchase.

 

Additionally, implementing a loyalty program can foster repeat purchases by offering benefits such as discounts or rewards for returning customers. A well-structured loyalty program not only encourages initial purchases but also builds long-term relationships with customers, enhancing their overall shopping experience and increasing their lifetime value.

 

To facilitate the process of launching retargeting campaigns and setting up a loyalty program, I recommend using our Ako marketing app. This tool simplifies both tasks, allowing you to focus on creating great products while effectively engaging with your customers. By integrating these strategies into your marketing plan, you'll be better positioned to drive sales and create a thriving online store.

 

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don't forget to like and mark it as a solution if you find this helpful. 

If helpful then please Like and Accept Solution.
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Upsellise
Shopify Partner
60 3 9

Hi there!

 

Your store looks just fine. Here are a few strategies that might help you:

1. Expand Your Marketing Channels

Social media is important, but relying on it exclusively can limit your reach. Consider exploring other avenues:

  • Niche Forums: Identify communities where your target audience spends time. Participate by providing helpful advice, answering questions, and subtly introducing your product when relevant. This builds trust and attracts engaged users.
  • Email Marketing: Build an email list and share product updates, exclusive deals, or valuable content with your subscribers to encourage repeat visits.
  • Collaborations: Partner with influencers or complementary brands to promote your product to new audiences.

2. Improve Your Customer Insights

Understanding visitor behavior can help you identify and fix potential issues on your site:

  • User Testing:

    • Ask friends, family, or hired testers who match your target audience to browse your site and give honest feedback. They might spot problems you’ve overlooked, like confusing navigation or missing information.
    • If needed, platforms like UserTesting.com can connect you with testers for more detailed insights.
  • Analytics Tracking:

    • Use tools like Google Analytics or Hotjar to monitor visitor activity.
    • Look at traffic sources to see where users are coming from.
    • Analyze drop-off points to find pages where visitors leave without completing a purchase.

Hope it helps!

 

Best regards,

 

Upsellise

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