What is my site missing?what do i need to work on ?

[Onyx1]

https://h1zzi5-rb.myshopify.com

[Dan-From-Ryviu]

Hi @Onyx1 

You are missing your custom domain, logo, return, and refund policy.

Size charts are needed for clothing items.

[HoangPromer]

Hello @Onyx1, I've tried https://promer.ai/ to audit your homepage in mobile version, it show some key finding hope that helps:

Major Weaknesses

• Unclear primary CTAs → Multiple competing "Shop Now" buttons with insufficient visual hierarchy. Fixing this can create a clearer customer journey and increase click-through rates.
• Navigation limitations → Minimal category options in main navigation reduce product discoverability. Fixing this can improve browsing experience and increase product exploration.
• Mobile optimization issues → Several elements appear designed primarily for desktop viewing. Fixing this can improve the experience for mobile users who represent over 60% of e-commerce traffic.
• Limited header functionality → Search functionality is hidden behind an icon rather than being immediately visible. Fixing this can improve product findability and user satisfaction.

Header & Navigation

Current Situation:

The header features a minimalist design with the brand name "ONYX DISTRICT CLOTHING" centered, flanked by a hamburger menu on the left and search/login/cart icons on the right. The main navigation includes only three options: Home, Catalog, and Contact.

Key Issues:

• Limited navigation options → Restricts product discovery and category exploration. Fixing this can improve product findability and increase time on site.
• Hidden search functionality → Search is accessible only via icon click rather than having a visible search bar. Fixing this can improve user experience as Baymard Institute research shows 43% of visitors go directly to search on e-commerce sites.
• Lack of promotional elements in header → No announcement bar highlighting current promotions or free shipping thresholds. Fixing this can increase average order value and conversion rates.
• Minimal category structure → Only "Catalog" as a general entry point rather than specific product categories. Fixing this can improve navigation efficiency and product discovery.

Conversion Impact:

• Limited navigation categories → Baymard Institute research shows that poor category structure causes 34% of users to leave e-commerce sites. Fixing this can significantly improve product discovery and sales.
• Hidden search functionality → Studies show that sites with prominent search bars have 27% higher conversion rates as users can quickly find exactly what they're looking for. Fixing this can improve user satisfaction and sales.
• Lack of promotional messaging → Research from Shopify indicates that prominent free shipping thresholds can increase average order value by 30%. Fixing this can boost revenue per visitor.
  
  

Maybe you can try it yourself to get the full report.

[xpectionaltech]

It due to a few possible reasons like an inactive store, domain misconfiguration, or an expired plan