What is Product Description on Collections?

[Brian-A]

What is Product Description on Collections?

Doing my descriptions / SEO right now, I know what META description is but do I need descriptions under title?

Can the customer see this field listed anywhere? 

[johniconix]

Yes, you need descriptions under the title! Here's why:

• What It Does: This field often appears as a meta description in search results or under the title on category pages (depending on your Shopify theme).
• Customer Visibility:
  • In search engines, it shows below the title.
  • On your site, it may display under product titles (theme-specific).

Why It’s Important

• Boost SEO: While it doesn’t directly affect rankings, a well-written description improves click-through rates (CTR).
• Enhance User Experience: Helps customers quickly understand your product/page.

Best Practices

• Keep It Short: 120-155 characters.
• Use Keywords Naturally: Focus on relevance.
• Highlight Key Benefits: Include a call-to-action (e.g., “Order now for free shipping!”).

How to Edit on Shopify

• Go to Online Store > Products or Pages.
• Scroll to Search Engine Listing Preview and update the meta description.
• Adjust visibility in your theme if needed.

Need more help? Let me know!

Or you reach out to me on our website: www.iconixflow.com

OlatunjiJohniconix

Marketing Agent

[DaisyVo]

Hi @Brian-A 

A product description on a collection page is the text displayed under the collection title, and it plays an important role in both SEO and user experience.

For SEO, it’s a chance to include keywords that help your page rank better on search engines. For users, it explains what the collection is about and helps set expectations. It also adds a touch of personality to the page, reflecting your brand and making the collection more inviting.

What’s the Difference Between a Meta Description and a Visible Description?

• A meta description is a short snippet used by search engines, and it usually doesn’t appear on your website unless you add it on purpose.
• A visible description is the text that actually shows up on your collection page under the title, so customers can see it.

Do You Need a Visible Description?

Yes, if it adds value! Use it to quickly tell customers what the collection offers and why they should explore it. It’s also a great place to naturally include relevant keywords (without overdoing it) to boost your SEO.

Will Customers See This Description?

Yes, customers will see this text on the page, typically styled to match the overall design. Some platforms may let you adjust how or if it shows, so you can keep things clean and user-friendly while optimizing for SEO.

I hope this helps

Best,

Daisy