what needs to improve on my store?

[Hailing]

hi all, 

hope you're having a wonderful day.

I opened my store more than a month now, but still no sales.( the only one sale was from my friend).

Ran Facebook ads and Pinterest ads, there are over 700 visitors but 0 conversion.

I can't help but wonder what I am doing wrong? or my products are really not appealing ?

would really love some suggestions or feedbacks if it's not too much trouble for you.

my store: https://hhactivewear.com/

thanks a lot.🙏

[Orichi-Esala]

have you tracking your results from facebook and pinterest ads? you should know which campaign or products get most effective on your ads. you should use some pixel helper. when I first started my business, I also thought that paid ads would help me get more sales, but it was not enough; from understanding and tracking your ads, you can decide your strategy and improve it. hope my answer will help your business.

[Hailing]

thank you Orichi, what you mentioned is a very good point, I'll keep my mind on it when I do an ad again. ❤️

[PageFly-Kate]

Hi @Hailing,

This is Kate from PageFly - Shopify Landing Page Builder App.

Overall, it's a great website, your store has a very creative design, and the layout is good. I'm sure it's been a lot of work. Great job!

From my experience, I noticed a few things that could be improved on your website.

1. Make a banner full-width

A full-width banner creates a strong visual impact by capturing the user's attention immediately. It sets the tone for the rest of the website and can effectively convey key messages, promotions, or branding.

2. All product images should have the same size

A site with consistent image sizes looks more polished and well-designed, which can enhance the brand's credibility and trustworthiness in the eyes of potential customers.

3. Highlight product price

Locate and style the price so that it’s the most visible possible so that people can find it without effort.

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

4. Redesign review section

The current review section is not prominent; you should redesign it to make it more visually appealing and attractive to customers.

That's all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team

[Hailing]

thank you Kate, it's very helpful to me. I'll get into it now. 🩷

[PageFly-Kate]

It's my pleasure to help you out. Have a nice day!

[Upsellise]

Hi @Hailing ,

You’ve received some excellent advice on improving your store. Here are a few additional tips to help you understand why customers might not be buying and how to increase traffic and sales:

Understanding Customer Behavior:

Get Feedback:

• User Testing: Ask friends or relatives who fit your target audience to review your store and provide feedback. If that's not an option, consider hiring individuals to navigate your site and offer their insights.

Visitor Behavior Tracking:

• Analytics Tools: Utilize third-party tools like Google Analytics, Hotjar, or Crazy Egg to monitor visitor behavior on your site. These tools can show you where visitors are dropping off, allowing you to identify and fix problem areas.

Increasing Traffic:

Instagram:

• If you haven't already, start promoting your products on Instagram. It's a great platform for showcasing products visually.

Niche Forums:

• Participate in niche forums and communities where your target audience hangs out. Engage with the community and subtly promote your products.

Enhancing Product Display:

Featured Products and Widgets:

• Use Upsell & Cross-Sell product widgets from Searchanise Upsell & Marketing to organize and highlight products like Bestsellers or New Arrivals. This helps customers quickly find popular items.

Professional Layout:

• Ensure your featured products are displayed in a clean, professional manner to make your store look polished and trustworthy.

Psychological Tricks:

Offer Freebies:

• Give something free to your prospects. This encourages them to buy something from you. People often feel obligated to reciprocate when they receive a favor, such as a freebie.

Hope these suggestions help you boost your store's performance and increase sales!

Best regards,

Upsellise

[Hailing]

thank you so much for your insightful feedback, it's very helpful to me🩷

[Peter_Datma]

Hello Hailing!

Beside the advice you already got from fellow forum members I would add one more perspective - one more thing that really matters is how your product offering compares to market/competitors and how your customers perceive the value you offer. Usually I see few people talking about product level conversions, how many times a certain product was seen and how many clicks it received, have the users added it to the cart, have they abandoned that product in great percentage in the checkout process... Shopify commoditised the "online store" - everybody can have pretty much a good enough store (with some variations in design & templates) and customers are used to how these stores & checkouts operates. The devil is in the details , what you are selling, at what price, how you differentiate/service and to whom you are talking. 

Best, 

Peter @ Datma

Product analytics and reporting

Demo: https://demo.datma.io

[amcoop]

Hey @Hailing, your products look great! One thing that might help turn visitors into buyers is adding a more personal touch. People love connecting with brands that feel human — it makes it easier for them to relate to your story and what you’re all about.

I’d recommend checking out this guide on how to double your conversions. It’ll help you assess what’s working and what areas could use a little tweak to get more of your visitors to convert.