Where can I find my most viewed products in Analytics?

[NF1]

Hello All 🙂

Where in Analytics can I find which are my most viewed products, or where can I see how many times a product is viewed?

Thank you!

[Katy]

Hey, @NF1 !

Katy here from Shopify. I hope all is well with you.

Great question! This information would be part of the Behavior reports which are available on the Basic or higher. We have some more info on this here. 

You can find this information under: Analytics > Behavior reports > Top online store searches > specify your date range,

If however, you're not on one of these plans or not yet ready to make the jump, you could use a reporting app or Google Analytics to help you with this. There is also a great free app which allows you to pull this data into your Shopify admin.

You may also find some more helpful resources for analyzing your store metrics from within our Blog. 

I hope this helps, though do feel free to let me know if you have any questions at all.

Cheers,

Katy

[NF1]

Thanks for this! I'm wanting to see what my customers' top views* are, not necessarily what they are searching* for.

[Katy]

Apologies for the delay in getting back to you, @NF1 and thanks for the added clarification on this for me.

In this case, you could utilize the Enhanced Ecommerce section within Google analytics. This allows you to view 'Product performance reports'. You can do this from a shopping behavior point of view and measure user engagement (e.g. views) of your products. I have included some links to help you below:

• Setting up Enhanced Ecommerce
• Working with specific reports 

Google Analytics also has some tips on working with the Shopping behavior report too, in this video demo. 

Alternatively, there is a specific app for this function which you may like to trial out:

• Most Viewed Products 

I hope this helps!

Cheers,
Katy

[hypethelike]

If you're looking for product views in order to find your bestsellers, you may also like Hype the Like. It's pretty simple, it just installs a Tinder-like widget on your website and your users like or dislike your product catalog. Then you get the stats back, and voilà, you can start to learn what your best products are (even before you sell them!) 

Check it out here: https://apps.shopify.com/hype-the-like

[wabi]

@hypethelike Great concept but the app needs to be cleaned up a bit. 

On Apple products, at least, thumbs up and down buttons are not centered and do not show until you pan over.

There isn't a clear X out button, making it confusing for people to close the widget if needed. 

[stemginger]

I have the same question - I want to know which products are getting attention, in order to work out which direction to take with merchandising/product range, photography etc. Unfortunately, Shopify doesn't seem to provide this info to store owners, even though they will actually have that data in their back-end. You have to install google analytics tracking scripts into your website, or someone else's analytics scripts, then get the information from Google instead. Not sure why this is.

[Edward-Newgate]

Hi @NF1 

You can try Popular Products on Your Store app by Zestard Technologies Pvt Ltd. It is a helpful assistant you all e-commerce store owners to increase your sales by displaying your most popular products of all time. With the help from Popular Products on Your Store, you can keep track of the most viewed and the most popular products through the graphical reports. Then, all your most viewed and popular products will be automatically shown in the popular products image slider. In addition, your customers can directly add the product from the image slider with “Add to cart” option. To help your customers understand more about the product, you can choose to show other page or popup within the page which will contain the description of the product. On top of that, Popular Products on Your Store enables you to customize the border, style, color, title, and subtitle of the image slider to make it suitable for your brand and your website. Create a comfortable experience for your customers and boost your sales as soon as possible by installing Popular Products on Your Store!

For details, you can read this writing: Best most viewed products apps on Shopify

[Gabe_Stillwater]

So my question is: How is Shopify able to display this information in a "Card" on the homepage of the site, yet we cannot access that metric without an App?

[wheaten]

Exactly. We should be able to to see the details of their "Card" in the reports. That's a BASIC information.

[IraHerman]

You can now use ShopifyQL Notebooks  to create reports for pretty much anything.

For most viewed products (view sessions) over the last 3 months, you can use a query like this:

FROM products 
SHOW sum(view_sessions) AS product_views
GROUP BY product_title 
SINCE -3m UNTIL today
ORDER BY product_views DESC 
LIMIT 1000

[Gabe_Stillwater]

That is a great start! Now I just need to figure out how to drill that "product_title" down to the variant level to determine which variant(s) are better sellers than others!

[ELOU]

This is not available for my store so I assume it's only for shopify plus?