Which domain to use for Facebook Events Manager

[quillab]

Hi, I have my custom domain and shopify domain (xxx.myshopify.com) both verified with Facebook Business Manager. Now in Events Manager, where events are configured, there is an option to either use my custom domain and the shopify domain.  Which one to use or both?

[Moira · Accepted solution]

Hey, @quillab

This is a great question. The short answer is, both!

Facebook’s Aggregated Event Measurement is a protocol that allows for the measurement of web events from iOS 14 users. It limits domains to 8 conversion events that can be prioritized for conversion optimization. Domain verification is the method that establishes which Business Manager account has the authority to configure and prioritize the 8 conversion events for a given domain. It also prevents the situation where multiple Business Accounts can edit this configuration at the same time.

The 8 event limitation applies to the primary domain (for example, shopify.com) and includes all subdomains (for example shop.myshopify.com). The primary domain is also known as the effective top-level domain plus one (eTLD+1).

You can read some examples about how the 8 event limitation applies to domains below:

• About Domains for Aggregated Event Measurement | Facebook Business Help Center

For further guidance on Facebook web event configuration, see below:

• Configure Events to Use Aggregated Event Measurement | Facebook Business Help Center

If you're looking to become more confident with investing in Facebook Ads to grow your business, I recommend checking out this Shopify Learn course. You’ll learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store. Shopify Learn provides you with webinars and courses on things like store design, marketing, and more. It's 100% free for everyone and new content is being added all the time. This program will help you drive more traffic into your store and also convert that traffic into sales.