Which is better, having a 'Buy Now' button or Shop Pay?

Which is better, having a 'Buy Now' button or Shop Pay?

henley
New Member
4 0 0

It looks like it's an either/or choice between a 'Buy Now' button on the products page or having the Shop Pay button. Which is the better option? Light Google research says Shop Pay increases conversions, but I'd like to hear directly from the source (shop owners). I'm also not sold on the idea that Shop Pay saves consumers time as many computers/phones auto-fill checkout information without having to sign up for an app.

 

If anyone has experience testing and comparing Shop Pay vs. the 'Buy Now' button, please let me know- Thanks!

Reply 1 (1)

SealSubs-Roan
Astronaut
823 65 76

Hi @henley !

 

Both of them have their own advantages. For Shop Pay users, this is more convenient for them as they will be able to pay directly and easily using their Shop Pay account however, not all customers are using Shop Pay as their payment method. So, with that said, I advise you to use the "Buy button" instead because, this is more a general option to all customers whether they are Shop Pay users or not. 

Roan
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